Rethink Commerce Blog

See you at Affiliate Summit East!

Posted on August 5th, 2010 by

We’re preparing for a trip to the US during August 15-17 – to New York City, to be more specific. I’m pretty excited to attend Affiliate Summit East 2010, a major event of the affiliate industry, together with my colleagues Adriana and Casey. So this is your chance to meet me in person:) and of course my other colleagues.

So why go to Affiliate Summit other than to meet our partners there and find new opportunities? To tell you the truth, we have some solid reasons to be there – here are the most important ones: […]

Shareware: Mission Complete

Posted on June 18th, 2010 by

Back in 1987, a group of independent software professionals created the Association of Shareware Professionals (ASP), with the mission of promoting the shareware marketing model and achieve a standard in the shareware industry that everybody could rely on.

Looking back at what they did, it’s obvious that they fully accomplished their mission: the “try before you buy” model is standard marketing for software.  The term “shareware” is free to use by everybody because of their efforts to protect it against trademark registration (just like SEO is free for all because of Rhea of Outspoken). The early American laws affecting software vendors have taken into consideration their say about it and correctly represented shareware vendors. […]

Over the rivers and through the woods, to China Valley we go

Posted on June 3rd, 2010 by

Unless you’ve been on holiday these past weeks, I’m sure you know by now that we are off to China again. Yep, we loved it so much last time and the feedback was so good, that we’ve decided to re-visit this fascinating culture (one of the oldest in the world!) that just happens to have to offer some of the best dishes on the planet :).

This time we are heading to Shenzhen, an area considered “The Valley” of China. Yep, that’s the center of the Chinese IT & software market.

So on Saturday, 5th of June, I’ll be sharing the conference floor with Tina, Avangate’s finest Asian market sales consultant;) and Andy, our coolest Chinese colleague. What am I saying here… if you are a software vendor from China, you might know these guys probably even better than me.

The debate topic this year: Conversion Rate. […]

Quick Tip to Increase your Affiliate Sales: Look at your Shopping Cart

Posted on April 21st, 2010 by

Nowadays everyone is talking about increasing your conversion rate as the main driver for generating more revenue online. Well, it is, actually :) and it’s up to all entities in the buying process – vendor, resellers, affiliates – to optimize this in order to generate more sales.

From the data we have, the customized shopping carts perform 2.7% better (in absolute value) than the others.This means that if you optimize your order interface, you may generate an additional sale for each 37 sales you’re already generating.

As a member of the Avangate Affiliate Network, you have advanced tools to improve this very important KPI. One of the unique possibilities we offer in our affiliate network is the affiliate order interface customization.

Did you ever wonder how the users act during the buying process? What happens after your visitors are redirected to the shopping cart / Avangate secure servers? […]

Ada Lovelace Day – Interview with Movavi’s Natalie Khudyakova

Posted on March 24th, 2010 by

Today the world celebrates Ada Lovelace Day (ALD), an international day of blogging to draw attention to women excelling in technology. Ada Lovelace is often referred to as the worlds’ first programmer, as she wrote a series of instructions for Charles Babbage’s proposed mechanical computer that would calculate Bernoulli numbers back in 1843.

The fact that the inventor happened to be a woman doesn’t necessarily make me feel prouder that I’m a woman, but I admit it’s a an argument I would probably bring on the table in a gender debate. On the other hand, I do find ALD to be a great opportunity to think about other wonderful women that I follow, admire and respect in the worlds of online marketing & software business. […]

3 crucial conversion rate elements: Trust, Confidence and Security

Posted on March 16th, 2010 by

How high is your shopping cart conversion rate? Is it 30 or less? 40? 60? One day a client asked me: what exactly makes a conversion rate to be smaller or higher? Is it the number of steps, the security logos, the product images, adding/removing cross selling? Unfortunately, there is no such thing as a secret formula to it. However, we have found that the absence of 3 elements can influence in a negative way your shopping cart conversion rate: trust, confidence and security. […]