Rethink Commerce Blog

Twitter + Analytics = Love

Posted on January 19th, 2009 by

Most of you are already accustomed with URL address shortening services. You know, those websites which make your URLs short and ugly so you can post them on Twitter, Facebook or just send them to a friend. The thing is you never know where these links end up and how much traffic they drive. For me, working in web analytics, not knowing something like this is itching like hell, so I have decided to find a solution to it. […]

Exciting News for Avangate Affiliates and Vendors

Posted on January 16th, 2009 by

I remember from my early days as an affiliate that waiting for the commission check to arrive, then cash it in were amongst the most annoying things of the affiliate marketing business.

It was annoying because you had to wait for the money to re-invest instead on focusing on growing the business. Wire transfers sometimes are subject to high banking fees. […]

Interruption Marketing: Rumors of its Death have been Greatly Exaggerated

Posted on January 6th, 2009 by

This is a guest post by Neil Davidson

Walking round Times Square last week, its 23-story billboards reminded me of the extravagant uselessness of peacock tails. It’s an advertising arms race for our attention, locked in an ever-escalating stalemate of mutually assured distraction. Despite passing through it three times, I can remember only one advertisement: […]

Shopping Cart Customization – a MUST!

Posted on December 19th, 2008 by

When you sell software online, an important issue in the buying decision of the clients is the consistence and appearance of the website that sells, especially the shopping cart section. This is generated by the customers’ need to feel confident in your online store before they decide to buy something and give their credit card details. […]

Squeeze the soul out of your images and offer it as a tribute to Google

Posted on December 8th, 2008 by

How to optimize website images from a SEO perspective.

Product images, screenshots, your beautiful team members, catchy images for your website content, corporate images, logos, icons, you name it – all your online images should join forces and work for your website success, rigorously planning to embrace the new era of universal search. […]

Measuring the Real Value of Social Networks: Facebook, Twitter, LinkedIn… You Name it

Posted on December 2nd, 2008 by

The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article made me want to obtain even more “actionable data”.

So I went a little deeper into it and, after some tricks and implementations, I decided to share the findings with you. So here goes my second article for the series: 10 things you (probably) didn’t know about your visitors. If you missed the first one about visitors that lost their way, check it now. […]