Rethink Commerce Blog

5 Tools to Boost Software Sales in 2011

Posted on January 27th, 2011 by

Both 2010 and 2011 have been called Year of Conversion Rate Optimization. And there certainly isn’t any mistake in that, given the burst of both knowledge and tools out there on the topic. And the best part of it is that most online businesses now have access to all they need to increase their sales, newsletter subscribers, followers etc. (and no more excuses if they don’t).

When it comes to selling software online, conversion rate is probably the metric with the highest impact on sales. So, to get you started I want to share with you  a list of 5 tools that I have tested both with the Avangate team, as well as during my recent period as software vendor. […]

We Wish You a Happy and Prosperous 2011!

Posted on December 24th, 2010 by

I hope your office/home/coffee place is also filled with a pleasant pine and freshly peeled oranges scent and you feel the slowing rhythm of everybody and everything around you.
We are also enjoying this time of the year and are spending most of our time on summing up and drawing conclusions for 2010 and deciding on our future actions for 2011. Of course, I want to share with you here some of the milestones of Avangate in 2010 :). […]

Behind the Scenes: Tips from Affiliate Managers (2)

Posted on November 30th, 2010 by

Continuing our first article on this series, in which you found out how to make sure your affiliate partnership request is approved by the vendors, let’s see some tips on how to promote software products online and the ways in which vendors motivate affiliates to sell more (we hope this post is also helpful to software vendors who are starting to use affiliate marketing).

A big thanks, once again, to the people we got the answers from:

We’re Heading off to China for the 3rd Avangate Software Conference

Posted on November 26th, 2010 by

Shanghai, here we come! And it should be both business and pleasure, since this is one of the most fascinating cities in China.

Alexandra, Adriana, Florentina and Andy will welcome all of you software professionals at the conference. If you want to meet software experts, develop new business partnerships or just schmooze with key people from software & eCommerce industry, then don’t plan anything on Saturday, December 4th and join us in the beautiful Everbright International Hotel. […]

Avangate Values Painting School

Posted on November 10th, 2010 by

In case you missed it: Avangate just turned 5 – Happy Birthday, Avangate! :)

With this in mind and with a strong desire to unwind, we left the office and went for 3 days to the quiet town of Săcele, in the heart of Romania, close to the mountains.

Apart from enjoying the glorious scenery, we did a lot of fun activities to help us bond and discover new ways to put into practice the company values.

We also discovered the artist within. For 4 full hours we went back school, this time to to the art and craft classes. A very special moment. We basically  painted a huge picture split in several pieces. Imagine a large room full of people working frantically, ingeniously mixing colors, and making sure they are consistent across the board (difficult task!), and let’s not forget also the personal touch. […]

Meet Avangate at ESWC in Vienna!

Posted on November 5th, 2010 by

Like every beginning of November since 2006, you have the chance to meet us at the ESWC (European Software conference). This time, on the 6th and 7th of Nov (this weekend!), in wonderful Vienna.

Avangate is the Premiere Sponsor as we have been every year and we are proud to take part in the event, meet so many people passionate about software and exchange ideas.
As we did at ISDEF, we want to celebrate (again) our 5th anniversary. So prepare for toasting because on Saturday evening at the Epsilon Awards Ceremony the drinks are on us. ;) […]