Rethink Commerce Blog

Ada Lovelace Day – Interview with Movavi’s Natalie Khudyakova

Posted on March 24th, 2010 by

Today the world celebrates Ada Lovelace Day (ALD), an international day of blogging to draw attention to women excelling in technology. Ada Lovelace is often referred to as the worlds’ first programmer, as she wrote a series of instructions for Charles Babbage’s proposed mechanical computer that would calculate Bernoulli numbers back in 1843.

The fact that the inventor happened to be a woman doesn’t necessarily make me feel prouder that I’m a woman, but I admit it’s a an argument I would probably bring on the table in a gender debate. On the other hand, I do find ALD to be a great opportunity to think about other wonderful women that I follow, admire and respect in the worlds of online marketing & software business. […]

3 crucial conversion rate elements: Trust, Confidence and Security

Posted on March 16th, 2010 by

How high is your shopping cart conversion rate? Is it 30 or less? 40? 60? One day a client asked me: what exactly makes a conversion rate to be smaller or higher? Is it the number of steps, the security logos, the product images, adding/removing cross selling? Unfortunately, there is no such thing as a secret formula to it. However, we have found that the absence of 3 elements can influence in a negative way your shopping cart conversion rate: trust, confidence and security. […]

Avangate Control Panel for Affiliates v 4.0

Posted on March 3rd, 2010 by

Are you already a member of the Avangate Affiliate Network? Then consider this post as “What’s New” type information. If you aren’t convinced yet, I hope you will become an affiliate after reading this post. :)

The beginning of this long awaited spring of 2010 came with a an important update to our Affiliate system – the new version of the management interface for affiliates. Its aim is to maximize the revenue generating opportunities both for affiliates and software vendors. […]

What about when we’re not selling software online?

Posted on February 16th, 2010 by


If you ever wondered what our team does when it leaves the office and hangs out together for a weekend, well… I have some information for you in this post:). However, I don’t want to just give this away for free, so let’s play a game:

I’ll only show you the pictures from the team-building we’ve been to in the beginning of this month (from our Extravaganza Party) and you must name the persons behind the characters, if you recognize them. Comment with at least 3 correct answers and receive the “Avangate Spring Buddy” title :)

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More Software Sales through Network Cross Selling

Posted on February 8th, 2010 by

I am happy to announce a great update @Avangate: we’ve just launched network cross-selling that allows Avangate software vendors to sell each other’s products, to increase revenues and gain access to extra niches and new or larger markets.

In just a few words, network cross-selling means that all software publishers part of the Avangate network can offer other vendors’ products as cross selling options in their very own shopping cart and get a commission for the sale. […]

Avangate in 2009 – Happy New Year!

Posted on December 30th, 2009 by

Here we are, in the end of 2009, patiently waiting for the New Year party and thinking about 2009, about the good and the bad and the next year :). We are all proud to have been able to enrich our software selling platforms with plenty of features, basically meant to help more vendors reach more clients.

And we were very happy to be rated as top eCommerce provider by our clients, in the survey made by Andy Brice.

We are particularly happy with the progress made with the Avangate shopping cart’s conversion rates. Using advanced analytics applications such as Omniture and extensive A/B testing, we obtained control over every tiny detail of the shopping cart – and this flexibility translated into higher conversion rates. […]