Rethink Commerce Blog

Vendor involvement – key element in motivating affiliates

Posted on May 27th, 2009 by

What do affiliates mainly need? I think you’ll agree with me that this is a question with many possible responses. But, as you will see, there’s one thing it really matters to affiliates and that is the involvement of the software vendors.

In April 2009 we did our annual Avangate Affiliate Survey and we got interesting feedback from our affiliates. Here are the main conclusions that stand out from the survey from the publishers’ point of view:

  • The affiliates think that more discount coupons from the software vendors would help them sell more;
  • They find it rather difficult to cope with the fact that some of the software vendors aren’t more helpful – offering unattractive affiliate commissions, lack of marketing materials, no commissioning schemes to stimulate competition.


Increasing software conversions Part 1: Auto-open after installation

Posted on May 20th, 2009 by

This is part 1 of a 5-part series: How to convert more software trials to purchases.

I was the second software developer at Photodex in the ’90s.  We made CompuPic, the fastest thumbnailing image browser (before Microsoft built it into Explorer). We kept getting tech support calls like this: […]

Five tested ways to convert more software trials to purchases

Posted on May 19th, 2009 by

What if I told you that five changes to your software could increase revenue 25-50%?

It’s possible because of two facts: most trials don’t convert, and you’re too close to your software to see its obvious flaws.

The conversion rate from visits to sales according to a study presented by Andy Brice is around 1% with specific variations.  But the abandon rate on software trials is astonishingly high.  In an informal poll of a few software company owners I know, everyone agreed that 80-90% of downloads never become real trials. […]

Software Piracy – A Business Development Indicator?

Posted on May 18th, 2009 by

In May 2009, IDC and Business Software Alliance released their sixth annual global software piracy study. It’s a useful insight that offers interesting data about the business development opportunities some countries and regions have.

Here are the major facts that stick out of this report: […]

New Sales Channel in Europe: Intel® Business Exchange Software Store

Posted on May 15th, 2009 by

The Intel® Business Exchange Software Store in Europe has just been launched, bringing a new sales channel for selling software to European countries – with localized sites for the UK, Germany,  and France (official launch to follow by the end of the month). Good news. […]

Incentives for affiliates joining your program

Posted on May 5th, 2009 by

As I mentioned in my last post on how to recruit software affiliates, an important part of the recruiting process is the reason you give them to join your program. It may very well be a successful program with high commission rates, but sometimes this isn’t enough.

When trying to convince an affiliate to join your program (especially if it’s an important affiliate), nothing works better than something to welcome him with. […]