What if I told you that five changes to your software could increase revenue 25-50%?
It’s possible because of two facts: most trials don’t convert, and you’re too close to your software to see its obvious flaws.
The conversion rate from visits to sales according to a study presented by Andy Brice is around 1% with specific variations. But the abandon rate on software trials is astonishingly high. In an informal poll of a few software company owners I know, everyone agreed that 80-90% of downloads never become real trials. […]