Rethink Commerce Blog

Avangate Wins 5

Posted on September 28th, 2010 by

Avangate Wins 5!Avangate celebrates its five year anniversary today. To mark the occasion, we sat down on soft couches and thought hard about what we’ve gained in all of these years. And came up with a little concept that has since grown on us:

Avangate Wins 5:

  • 5 Years of Experience
  • 5 Years of Trust
  • 5 Years of Knowledge
  • 5 Years of Fun
  • 5 Years of Success

And Thousands of Enthusiastic Partners!

Hurray!

Plus we threw in an anniversary fun contest to go with it so we can celebrate together. Cool prizes to be won!

Now about our story, which actually starts in 1992, being part of a larger IT group. Avangate as a brand was born in 2005 – back then we were starting with the idea that we could bring a new level of services in eCommerce for the software vertical. It has not always been a smooth journey, but five years down the road tell us we did well. Our 1,500+ clients and 18,000+ affiliates surely agree.

[Tricky to make a selection of testimonials] […]

Are You Making These 11 SEO Mistakes With Your Website?

Posted on September 21st, 2010 by

Is your software-selling website really optimized for search engines? Because -from our experience- sometimes even skilled webmasters fail to notice certain SEO issues that can severely impact their rankings.

So let’s take a closer look and find out what mistakes you should avoid at all costs – and some quick tips on how to repair the damage, if it’s already been done! […]

Analytics Minibible for Software Vendors v2.0

Posted on August 17th, 2010 by

It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publish an updated version of the Analytics miniBible for Software Vendors.

No matter if you got the chance or not to download the first release, here are some changes and highlights in this analytics eBook for software vendors. […]

See you at Affiliate Summit East!

Posted on August 5th, 2010 by

We’re preparing for a trip to the US during August 15-17 – to New York City, to be more specific. I’m pretty excited to attend Affiliate Summit East 2010, a major event of the affiliate industry, together with my colleagues Adriana and Casey. So this is your chance to meet me in person:) and of course my other colleagues.

So why go to Affiliate Summit other than to meet our partners there and find new opportunities? To tell you the truth, we have some solid reasons to be there – here are the most important ones: […]

Shareware: Mission Complete

Posted on June 18th, 2010 by

Back in 1987, a group of independent software professionals created the Association of Shareware Professionals (ASP), with the mission of promoting the shareware marketing model and achieve a standard in the shareware industry that everybody could rely on.

Looking back at what they did, it’s obvious that they fully accomplished their mission: the “try before you buy” model is standard marketing for software.  The term “shareware” is free to use by everybody because of their efforts to protect it against trademark registration (just like SEO is free for all because of Rhea of Outspoken). The early American laws affecting software vendors have taken into consideration their say about it and correctly represented shareware vendors. […]

Over the rivers and through the woods, to China Valley we go

Posted on June 3rd, 2010 by

Unless you’ve been on holiday these past weeks, I’m sure you know by now that we are off to China again. Yep, we loved it so much last time and the feedback was so good, that we’ve decided to re-visit this fascinating culture (one of the oldest in the world!) that just happens to have to offer some of the best dishes on the planet :).

This time we are heading to Shenzhen, an area considered “The Valley” of China. Yep, that’s the center of the Chinese IT & software market.

So on Saturday, 5th of June, I’ll be sharing the conference floor with Tina, Avangate’s finest Asian market sales consultant;) and Andy, our coolest Chinese colleague. What am I saying here… if you are a software vendor from China, you might know these guys probably even better than me.

The debate topic this year: Conversion Rate. […]