Rethink Commerce Blog

The Cloud and the Crowd

Posted on April 2nd, 2009 by

There’s two trends – the Cloud and the Crowd – afoot in the software world, and if these trends have gotten buried by all the day to day trivia, let me give you a quick rundown on how they’re changing our industry.

Way back say two years ago, one of the first checks you’d write launching your startup would be to a graphic artist for a couple thousand dollars to execute your new company’s logo. It wouldn’t be cheap, but it would be good and they’d been recommended to you as someone who did good startup logos. […]

Casual Drinks with Avangate – Spring Edition

Posted on April 1st, 2009 by

Two or three weeks ago spring returned to northern California and despite everything going on in the world, spirits are starting to soar.  Taking our lead from nature we hosted the second edition of “Casual Drinks“, Avangate’s networking event focused on software publishers and their partners.

We elected to host the spring edition of “Casual Drinks” at local Mountain View restaurant Don Giovanni, and from the start were quite pleased with the decision.  Don Giovanni has a tradition of hosting events for local software companies, as you can see by the logos on the wall, and with the success of “Casual Drinks” Avangate has taken its place next to these giants!  Inviting our friends and colleagues to see our new permanent position on the wall was quite a proud moment. […]

The most important startup decision you may forget to make

Posted on March 12th, 2009 by

Recently I’ve been working on my next book – working title The Software Startup Success Guide – and I noticed that easily one of the most important decisions you can make as a startup gets practically no attention: What platform are you going to build on?

Back in the age of Bill and Steve, startups could pick any platform they wanted so long as it was either Microsoft’s or Apple’s. Nowadays, you as a developer who’s going to go down the Startup Road have a huge and sometimes confusing range of platforms to build on. […]

Thumbs up to online chat sessions

Posted on March 10th, 2009 by

A week and a bit ago I attended an Online chat about Twitter and micro-blogging with Bob Walsh. I was actually @ home with my two young children and had joined in late (there were transcripts provided after – very useful. Thanks, Neil).

While I was trying to catch up with what had been said and make sense of the conversation, I realized that no matter what the announced theme was, people taking part could find something interesting to say, share, comment, digress to other topics and overall enjoy the experience. 25 folks joining in an online conversation on a work-related issue and having a good time – this would be my summary of the whole thing. […]

Discount Coupons for Affiliates

Posted on March 6th, 2009 by

Recently I was doing a market research on eCommerce trends in 2009. One of the things we should expect is that customers are more cost-aware and every minor thing they get for free or with a discount is often worth more than a brand they’ve used for a certain time or even a popular and reliable brand worldwide (we’re talking, of course, about similar features of the products being compared).

Of course, discount coupons are not a new technique for affiliate marketers, but in the near future we could easily foresee an abundance of promotions, discounts – let’s call them “deals”. […]

How is the software channel coping with the crisis

Posted on February 27th, 2009 by

No more than 20 questions :) and you will receive a full copy of the survey report.

I won’t lie to you: at the beginning of the month we had no intention of doing a survey on channel distribution in the software industry. Now we are.  More than that, we have put more and more effort into it as we were designing the questionnaire and it’s grown into this wonderful piece of research … It  became my baby project. […]