Rethink Commerce Blog

3 Usability Gurus that Should not be Missed

Posted on August 29th, 2008 by

Lately, website usability is the favorite subject for a lot of people I talk to. They feel the need to improve their sites, to make them easier and more pleasant to use, to increase their conversion rates or just want to know more about what I do here at Avangate.

Knowing that getting on the road is the most difficult part, I thought I might share with you a list of 3 people that played the most important roles in my usability “education” so far, the gurus that should not be missed by usability apprentices and, in a few words, what I have learned from each of them. […]

Why a 30 days trial might not be enough?

Posted on August 20th, 2008 by

Most (non-geek) people think that shareware is a type of software. Well, actually is not a type of software, it’s a way of marketing software. From the vendor’s perspective it looks like offering a 15-30 days trial should be more than enough to test the product and buy it before it expires. But even with a trial period:

  • Some of the users will request a refund after the purchase saying the product is not doing what they need even after they tested it in the trial period;
  • Some of the users are not convinced to buy the product in the trial period.

[…]

How does it feel to work for an eCommerce provider?

Posted on August 13th, 2008 by

I bet that if you are reading the Avangate blog, you would love to hear how things are going around here. As head of the Avangate Marketing Department, I’m in the position to know a little bit about everything, which probably makes me the right person to talk about it. […]

How can web presence be improved with images?

Posted on August 11th, 2008 by

Our aim is to sell software and not to socialize with family or friends, you probably think, so what good could a bunch of pretty pictures bring to business? Well, we think there is potential in images, especially in photos when it comes to better promoting your website.

So we’ve started by posting to Flickr photographs taken during our participation to different events. Then, we’ve used the Flickr widget on Avangate website. […]

Software Industry Conference 2008

Posted on August 6th, 2008 by

Almost 2 weeks ago we got back from the 18th edition of the Software Industry Conference held this year in Boston, Massachusetts. I know it’s taken me a while to write this, but I can explain. It’s called jet lag plus hundreds of e-mails.

It was a busy and successful participation for us: 3 presentations, 1 hospitality suite where we met with the participants (some of them our clients and partners), exhibit night, nice parties, and networking with beer, chocolate and sea food (OK, I’ll admit it, this was my favorite). […]

We are blogging!

Posted on August 5th, 2008 by

You know how each company has the smart guy, the lazy guy, the fat boy and the blond secretary? And from all these human typologies, I’m… the blogger guy. That’s why they trusted me enough to write the first post and jump start the Avangate blog. Still, I can’t play around with the new toy as I can see Adriana’s critical eye watching me over the desk (she’s our Web Marketing Manager) making sure I don’t make any mistakes or blogging donts. […]