Rethink Commerce Blog

Phishing Alert for Avangate Vendors and Affiliates

Posted on February 13th, 2009 by

Today we received reports from Avangate partners about deceiving emails they have received, in a phishing attempt to capture login information to access Avangate vendors and affiliate accounts. […]

How to Convert Shopping Cart Abandons with TrialPay

Posted on February 9th, 2009 by

TrialPay Lead Follow-up integrated into Avangate platform[/caption]

Everybody is complaining about low software sales since this crisis situation got on the front page. It’s easy to figure out why. The million dollar question now is how a software vendor can increase software sales or at least keep income on the survival level.

I believe the answer implies a bit of creativity on your side and openness to experimenting. The client is more and more difficult to convince into buying your software and that is why I propose to try out the TrialPay incentive, which is the big “GET IT FOR FREE” button. […]

Getting attention for your startup

Posted on January 27th, 2009 by

What’s the one thing your startup needs more than great code, a killer marketing message or a compelling offer? Attention. Without attention, no one will know your startup has created the must-have web, desktop or mobile app of 2009, or that you even exist.

So how do you get attention? In this post I’d like to suggest 3 ways to get attention when you don’t have the kind of money it takes to hire a great PR firm with connections that will do more than spam every online writer with a heartbeat and an email address. […]

Twitter + Analytics = Love

Posted on January 19th, 2009 by

Most of you are already accustomed with URL address shortening services. You know, those websites which make your URLs short and ugly so you can post them on Twitter, Facebook or just send them to a friend. The thing is you never know where these links end up and how much traffic they drive. For me, working in web analytics, not knowing something like this is itching like hell, so I have decided to find a solution to it. […]

Exciting News for Avangate Affiliates and Vendors

Posted on January 16th, 2009 by

I remember from my early days as an affiliate that waiting for the commission check to arrive, then cash it in were amongst the most annoying things of the affiliate marketing business.

It was annoying because you had to wait for the money to re-invest instead on focusing on growing the business. Wire transfers sometimes are subject to high banking fees. […]

Interruption Marketing: Rumors of its Death have been Greatly Exaggerated

Posted on January 6th, 2009 by

This is a guest post by Neil Davidson

Walking round Times Square last week, its 23-story billboards reminded me of the extravagant uselessness of peacock tails. It’s an advertising arms race for our attention, locked in an ever-escalating stalemate of mutually assured distraction. Despite passing through it three times, I can remember only one advertisement: […]