Rethink Commerce Blog

Software Piracy – A Business Development Indicator?

Posted on May 18th, 2009 by

In May 2009, IDC and Business Software Alliance released their sixth annual global software piracy study. It’s a useful insight that offers interesting data about the business development opportunities some countries and regions have.

Here are the major facts that stick out of this report: […]

New Sales Channel in Europe: Intel® Business Exchange Software Store

Posted on May 15th, 2009 by

The Intel® Business Exchange Software Store in Europe has just been launched, bringing a new sales channel for selling software to European countries – with localized sites for the UK, Germany,  and France (official launch to follow by the end of the month). Good news. […]

Incentives for affiliates joining your program

Posted on May 5th, 2009 by

As I mentioned in my last post on how to recruit software affiliates, an important part of the recruiting process is the reason you give them to join your program. It may very well be a successful program with high commission rates, but sometimes this isn’t enough.

When trying to convince an affiliate to join your program (especially if it’s an important affiliate), nothing works better than something to welcome him with. […]

How to Recruit New Software Affiliates

Posted on April 21st, 2009 by

OK, so you have the software products to sell and you want to extend your sales force with minimal costs. Using affiliates is a perfect solution, but where do you find them? This is the first challenge that has to be faced by software vendors who are just discovering the affiliate marketing advantages and by newbie affiliate managers.

As I see it, the recruitment process involves 2 elements – finding / contacting the affiliates and the incentives you give them in order to join your affiliate program. Here are a couple of ideas in order to get you started. […]

Ways to Communicate with your Affiliates

Posted on April 17th, 2009 by

Thoughts about getting your voice heard in the crowd

See how Avangate communicates with its affiliates

Once you have a number of affiliates in your portfolio, keeping in touch with them and helping them make sales become paramount. Some software companies invest in creating a special position for this – the affiliate manager -, some deal with the affiliates through the already existing employees, but let’s say you have an affiliate manager.
[…]

When the going gets tough, the tough get going… international

Posted on April 10th, 2009 by

A recession is a good time to sit back and analyze your go to market strategy and, part of this, to think about going international, online or through a reseller network. You may be already selling internationally in same language markets/through a few reseller partners – now is a good time to expand. […]