Rethink Commerce Blog

Discount Coupons for Affiliates

Posted on March 6th, 2009 by

Recently I was doing a market research on eCommerce trends in 2009. One of the things we should expect is that customers are more cost-aware and every minor thing they get for free or with a discount is often worth more than a brand they’ve used for a certain time or even a popular and reliable brand worldwide (we’re talking, of course, about similar features of the products being compared).

Of course, discount coupons are not a new technique for affiliate marketers, but in the near future we could easily foresee an abundance of promotions, discounts – let’s call them “deals”. […]

How is the software channel coping with the crisis

Posted on February 27th, 2009 by

No more than 20 questions :) and you will receive a full copy of the survey report.

I won’t lie to you: at the beginning of the month we had no intention of doing a survey on channel distribution in the software industry. Now we are.  More than that, we have put more and more effort into it as we were designing the questionnaire and it’s grown into this wonderful piece of research … It  became my baby project. […]

How to track downloaders?

Posted on February 26th, 2009 by

To be honest more and more software vendors our company works with don’t track downloads and, what is more exciting, “downloaders”. So, I went to my favorites dev geeks in our team, Alex and Serban, and asked them to help me find out a really-really easy way on how to track downloads and “downloaders”. […]

10 Steps to a Successful Business Networking Event

Posted on February 23rd, 2009 by

Picture taken during the “Casual Drinks with Avangate” Business Networking Event.

I am sure that many of you participated to a wide range of events and noticed some good or bad practices.  I have recently been involved in organizing a business networking event for Avangate US office, so I put a lot of thought in it and also gained access to all stages of business event organizing, including feedback from participants. […]

Fake it until you make it?

Posted on February 20th, 2009 by

I’m not sure how to start this post, but most techniques of overcoming the writer’s block say that you should write something and worry later about how it looks. Besides, I only have 27 minutes to write it until the next meeting.

Let’s see. […]

The oval problem-solving table

Posted on February 16th, 2009 by

Last night I woke up at around 3 o’clock and I couldn’t go back to sleep. When I cannot sleep I usually think of work. What I have to do the next day, what I left pending the day before and so on.

Last night though I was thinking of our oval table (I’ll explain what that is), picturing a constant flux of people coming at the table, sitting down with a problem and leaving with a solution and a maybe a to do list. […]