Rethink Commerce Blog

Any Channel. Any Model. The Wave is Coming.

Posted on November 10th, 2011 by

Today around 30 percent of all software is distributed online and predictions are that it will account for 70 percent of all software sold in 2 – 3 years. Clearly, the cloud has changed virtually everything in how software is developed, distributed and consumed. Most importantly, it has given customers much more control: whether B2B or B2C, buyers want instant gratification and “frictionless” self-service transactions.  This disruption is also affecting pricing models as customers become more demanding about subscriptions or pay-as-you-go models. […]

Get Ready for the 2011 Software Challenge: Join the Avangate Sky Tour Events

Posted on October 28th, 2011 by

The software market today is driven by the rise of cloud computing, forcing independent software vendors (ISVs) to fight commoditization-driven margin pressure, expand to new channels and markets, and move to “frictionless” self-service transactions. These new delivery models have irrevocably altered how software is developed, distributed and consumed…

… that was the heavy “marketing” intro. Now to the real world!

Actually, the truth is that the software world has changed and continues to change at a rapid pace. So let’s not just talk about it, let’s get together, learn how to understand the market challenges from the best in the industry and from each other, adapt these to our own reality, and do better. […]

Google’s Sitelinks Update and Adapting to This Change

Posted on October 19th, 2011 by

Until recently, the sitelinks that you have most commonly seen have probably looked something like this:

The purpose of sitelinks is to help searchers navigate a specific page they are in need of as quickly as possible. However, earlier this week, Google announced its improved and expanded version of sitelinks. The newer version is arranged as a column of links and appears more prominently on the search engine results page. […]

Avangate at Affiliate Summit East 2011 – Epilogue

Posted on September 12th, 2011 by

Yet another Affiliate Summit went by – the largest yet so far with almost 4,000 attendees. It had all the good stuff an Affiliate Summit would come with: interactive sessions, captivating keynotes (videos available Mark Ostrofsky, Wil Reynolds and Bryan Eisenberg) and the hyper-dynamic Meet Market which is a first class networking area. […]

Avangate to Share Insight on Promoting Software at ASE 2011

Posted on August 8th, 2011 by

It’s go time again for the Affiliate Department here at Avangate – we’re packing our bags and heading west to New York on August 21-23, 2011 to attend the Affiliate Summit East conference.

Software presents big opportunities for all online affiliates, so as an established software specific affiliate network, we will be on hand to offer insight on the benefits of promoting software online. We will do that both through networking during the event, and Avangate’s very own Michael Ni will be speaking on “5 Software Niche Affiliate Success Stories” (thank you for that!). […]

Malware Email Message with Avangate Name on it

Posted on July 28th, 2011 by

The Avangate Critical Response Team identified earlier today bogus purchase confirmation emails with Avangate’s name on it, with a link to malware. First of all, Do NOT click any links within that email.

The malware message confirms a credit card charge and contains a link (false download PDF invoice link) to a malicious content (virus) that automatically installs on the machine. […]