Rethink Commerce Blog

Being a good Affiliate Manager

Posted on November 3rd, 2008 by

This morning I’ve got an interesting email in my inbox, apparently from someone that has read one of my articles (so after all someone is reading what I write). I think it was one of these: 6 Tips for Affiliate Managers or Affiliate Merchants Mistakes. I’m going to copy paste the email below because it’s actually raising some good questions: […]

Firefox for Web Marketing Ninjas

Posted on October 30th, 2008 by

I am writing this article for at least 75% of you, who, according to our tracking tools, are using Firefox to read this blog. The chances are that your Firefox browser is not “naked”, as dressing it up is what makes it such a great and beloved browser around the world. […]

Getting on the right side of economics

Posted on October 24th, 2008 by

Unless you’ve been on a raft in the middle of the Pacific this last month, you’ve noticed more than a few financial sharks circling around your microISV or startup.

The Credit Crunch, Iceland – the hedge fund with glaciers – hitting the Titanic of ansy bankers and locking up more than few billion pounds in the U.K., Germany, with banks being reorganized faster than a new round of beer during Octoberfest; the United States – partly nationalizing its banking system in order preserve the Free Enterprise System (sic), governments changing their tune and throwing hundreds of billions of dollars around: Something is Going On. Call it the Global Economic Crisis, with film on every newscast. […]

Affiliates, Resellers, Vendors – Who Gets the Customer?

Posted on October 16th, 2008 by

How can one get a channel distribution as conflict free as possible, that generates both online and offline software sales and in the end it makes everybody involved happy – resellers, distributors, affiliates and vendors?

First of all, in case you are wondering why am I writing about selling software offline on an eCommerce provider blog, well, it’s because unlike other providers,  we also have ARMS (Avangate Reseller Management System) – a standalone Partner Relationship Manager system. […]

How to Affiliate Efficiently

Posted on October 10th, 2008 by

At any time, but especially during recession periods, a software vendor needs the most cost-effective tools that can bring him extra revenue or at least keep the sales volumes constant. He needs to have a good exposure of his brand and his product(s) on the Internet.

Affiliate marketing is one of the ways to go in the software business. The costs for doing such a campaign are low and the results can make the difference. […]

4 Tools to Get More from your Google Analytics

Posted on October 2nd, 2008 by

Google Analytics is a great tool, but when you use it frequently, it shows some glitches. Having many profiles, trying to access certain type of data can be sometimes pretty difficult.

Here are 4 scripts that can enhance your Google Analytics Experience. They work with GreaseMonkey, which is a really cool plugin for Firefox, which allows you to customize the way a webpage displays using small bits of JavaScript. […]