Rethink Commerce Blog

Increase Software Conversions Part 4

Posted on September 7th, 2009 by

Don’t Lose Users on the First Screen!

This is part 4 of a 5-part series: How to convert more software trials to purchases.

Nothing’s worse than opening new software and staring at a vast white screen with millions of toolbar buttons.  Now what? […]

Why Hammers Sell Better Than Your Software

Posted on August 19th, 2009 by

Hammers Sell Better Than Software
Hammers Sell Better Than Software

Back in April my friend and fellow microISV Andy Brice conducted a software vendor survey that highlighted something that doesn’t get the attention it should: while about a third of the people that visit your site download your trial version, only 1% end up buying.

Why is that? Now maybe the 92 respondents to the survey were atypical, but I don’t think so: I’ve heard that “only 1% buy” adage for years.

Here’s a related factoid Andy’s survey unearthed: the average Mac product conversion ratio is more than 4 times higher than the Windows product conversion ratio.

Now maybe Mac owners are four times richer than Windows users, or maybe because there’s four times less software to choose from. But as a Windows developer who switched two years ago, I haven’t noticed four times more money in my bank account or not found a decent range of software to accessorize my MacBook Pro with. In fact, I’ve noticed – and so has my spouse – I’m much more likely to buy a Mac app I trial than I was likely to buy as a Windows guy. […]

Increasing Software Conversions Part 3

Posted on August 3rd, 2009 by

Use a “Tips” Newsletter to Follow Up on a Trial

Help users understand your software

This is part 3 of a 5-part series: How to convert more software trials to purchases.

What do you do with customer’s email addresses during their trial?

  • If the answer is “nothing“, then you’re wasting data.
  • If the answer is “follow up with ‘account management‘ stuff and ‘do you need anything‘ questions“, then you’re bothering most users.  Even at best, you’re not thrilling anyone.

You should be using it for a special, 3-emails-onlyTips Newsletter“. There are several goals of the newsletter.

Photo credit: blue out […]

What Does it Take to Sell Through Affiliates?

Posted on July 30th, 2009 by

Part Two – PAD Files

This is the second part of a series of blog posts about making the affiliate sales channel bring revenue to software vendors. In the first post I focused on the importance of the affiliates information page and how it helps you recruit affiliates. In this post, I will talk about another important component of the affiliate sales channel optimization process: PAD Files. […]

Software Industry Conference 2009 – the 19th Edition

Posted on July 29th, 2009 by

Software Industry Conference – Avangate bears

As you probably know, Avangate attended, sponsored and presented at the 19th edition of  SIC for the fourth time this year. I was there with my colleagues Casey and Adriana, proudly representing Avangate by sharing knowledge on generating more e-sales,  mastercard-class mints and the classic Avangate bears and red caps :).

I know that many of you out there wanted to attend SIC this year and because of some reasons (not only generated by the economy situation I hope!), you couldn’t, I will share some pictures with you, as well as thoughts noted down after  SIC. […]

How Should Startups Approach ReadWriteWeb

Posted on July 23rd, 2009 by

ReadWriteWeb – Web technology blog

Bob Walsh’s new book, “The Web Startup Success Guide” has just been officially launched on Amazon. As promised in my previous post, here is another example of what you’ll find in his book after purchase. It’s a cool interview he made with Marshall Kirkpatrick, Lead Writer at  ReadWriteWeb, who gives advice to tech startups on approaching him with newsworthy information. Hope you’ll find it useful as well, here’s the interview:

Bob: What’s the right way for startups to approach you who want you to write about them? What’s the wrong way? […]