Rethink Commerce Blog

Shopping Cart Customization – a MUST!

Posted on December 19th, 2008 by

When you sell software online, an important issue in the buying decision of the clients is the consistence and appearance of the website that sells, especially the shopping cart section. This is generated by the customers’ need to feel confident in your online store before they decide to buy something and give their credit card details. […]

Squeeze the soul out of your images and offer it as a tribute to Google

Posted on December 8th, 2008 by

How to optimize website images from a SEO perspective.

Product images, screenshots, your beautiful team members, catchy images for your website content, corporate images, logos, icons, you name it – all your online images should join forces and work for your website success, rigorously planning to embrace the new era of universal search. […]

Measuring the Real Value of Social Networks: Facebook, Twitter, LinkedIn… You Name it

Posted on December 2nd, 2008 by

The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article made me want to obtain even more “actionable data”.

So I went a little deeper into it and, after some tricks and implementations, I decided to share the findings with you. So here goes my second article for the series: 10 things you (probably) didn’t know about your visitors. If you missed the first one about visitors that lost their way, check it now. […]

Why you Should Get on the Twitter Train?

Posted on November 27th, 2008 by

Right around this time of year, you’re going to start seeing Predictions for 2009. Let me post mine: 2009 is the year you as the CEO of your microISV, startup or ISV get on Twitter.

For those of you who’ve managed to avoid Twitter, or dismissed it as some pointless flakey time waster, here’s a few current facts you should consider: […]

Avangate’s First Networking Event for the US Software Community

Posted on November 27th, 2008 by

Last Thursday, November 20th, Avangate hosted our first networking event for the software publishing community in Silicone Valley.  All-in-all the event was a success and proved to be a great opportunity for members of the community to meet each other and interact in a social environment.  The Tied House Brewery, in Mountain View, CA served some fine food and drink, something that, and you can trust me on this, is necessary to make any networking event a success! […]

Work hard, play hard

Posted on November 14th, 2008 by

Join us for an informal gathering in Mountain View!

If you’ve met with one of the Avangate guys or gals, then you probably know that this year we worked hard. We attended lots of conferences, had presentations, booths and wrote a lot of white papers and other articles. But you should also know that we also like to play hard and relax with our friends and partners. […]