Rethink Commerce Blog

4 Key Takeaways from Avangate’s 2016 Yearly Digital Commerce Benchmark

Posted on November 9th, 2016 by

Security and convenience. These are two of the critical themes of our 2016 Digital Commerce Benchmark report, which took an in-depth look at the state of SaaS and online services. The period between August 2015 and July 2016 indeed saw a number of interesting findings that are both relevant and valuable to software providers around the globe.

Here are 4 key takeaways from our 2016 Yearly Digital Commerce Benchmark, and their potential impact on your commerce strategy. […]

8 Tips to Consider When Creating Pricing Packages for Subscription-based Software

Posted on November 3rd, 2016 by

Subscription software revenue is expected to hit $130 billion by the end of this year. That’s a 21 percent increase over 2015. There’s no doubt, the subscriptions model is gaining ground. However, even the best products can fail in the market, simply because of poor pricing strategies. And the truth is that pricing is hard. Determining the right price and model for your subscription or SaaS offering is one of the most difficult decisions a software business needs to make. Set the initial price tag too high and you risk pricing yourself out of business. Set it too low, and you could find yourself at the bottom of the market, with a customer base unlikely to provide much value over the long-term. Your pricing needs to offer a cost structure that gives customers the innovation, flexibility and service they demand for the price and terms they are willing to pay. […]

Industry Buzz – October 2016

Posted on November 2nd, 2016 by

Hi sellers!

We’re excited to bring you the monthly Industry Buzz, with information about trends in the software and online services industry, as well as tons of great links to articles about the global software market, new approaches for go-to-market and on how to protect your software against piracy. Enjoy these resources to help you win in this rapidly changing market.  […]

Black Friday Is Here!

Posted on November 1st, 2016 by

We welcome the long-awaited shopping season with our Black Friday campaign launch on November 1. This campaign is part of our Avangate GOLD PARTNER OF THE YEAR Contest and is the first time we’ll promote more than 15 offers from different vendors in a single compilation. That’s big news! […]

The ABC…Zs of Conversion Rate Optimization

Posted on October 27th, 2016 by

Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user behavior, but the most common – Google Analytics and Adobe Analytics – should give you all the basic data you need to get started. Avangate has additional tools for tracking and analyzing the shopping cart that can help fill in the gaps, and give you a more complete picture. […]

Get Actionable Insights from Industry Experts at International Ecommerce Day – November Edition

Posted on October 25th, 2016 by

Today is the best day to lead in eCommerce. There are many opportunities provided by technology vendors to business owners, and also, the environment is very friendly. You can meet the right persons who can help you grow your business easier than 10 years ago.

To become a leader in the eCommerce market, you should know that every decision you make will affect your results. Every decision regarding the placement of your elements on the website, their color and size impacts the rate at which your visitors convert into customers. […]