Rethink Commerce Blog

HMA! Interview: How to Leverage the Affiliate Channel & Grow the Business

Posted on September 18th, 2018 by

Pavel Pudakov is Affiliate and Performance Marketing Manager at Avast, in charge with the HMA! Brand.

We recently had the pleasure to chat with Pavel on the topic of affiliate marketing. With more than 10 years’ experience in digital marketing, and a great business and analytical thinker, Pavel was a pleasure to speak to! […]

What Matters Most to Software Buyers: 2018 Software Buying Survey Results

Posted on September 18th, 2018 by

Do you care what software buyers think? If you’re selling software, you probably do—and you should certainly check out our most recent software buying survey results. […]

12 Tips to Optimize the Customer Lifecycle

Posted on September 13th, 2018 by

No matter where you are in the customer lifecycle, you can almost certainly benefit from some amount of optimization. Whether you want creative growth hacks or proven customer lifecycle marketing tips, we’ve compiled the best of both in this blog post to help you take your eCommerce business to the next level. […]

Industry Buzz – August 2018

Posted on August 31st, 2018 by

Hi sellers!

This month, we’ve got good news for shoppers: 2Checkout now supports Apple Pay, an increasingly popular global payment method with over 125 million active users. Shoppers can use iPhones, Apple Watches, iPads and Mac computers to complete purchases in just a few clicks. […]

How to Transform Your Business into a Profitable Subscription Business

Posted on August 29th, 2018 by

So you’ve got a software business and want to make the switch to subscriptions, but aren’t sure where to start. You’re in the right place: we’ve got a nice solid framework to get you started, as well as a full set of best practices to help you make the switch. Read on for a summary of our recent webinar with Subscription Insider’s Kathy Greenler Sexton and our own Philipp Reichardt, Vice President of Sales at 2Checkout.

[…]

How to Improve Organic User Acquisition in 5 Steps

Posted on August 21st, 2018 by

 

Have you been struggling to acquire more users organically? Check out this helpful presentation, Organic User Acquisition: Tactical Ways to Grow Your User Base, from Alex Birkett of HubSpot—or read our quick summary below to get started. […]