Rethink Commerce Blog

Special Offer for Affiliates Looking to Promote a Great SEO Product

Whether you are looking to go live with a new website or checking if you have done the right things with your existing ones, here is a great checklist provided by the experts at SEO Power Suite. […]

In e-commerce businesses today, customer success depends on not only growing your customer base, but also nurturing customer loyalty. Everyone wants to gain new accounts, but implementing marketing strategies that actually succeed becomes more expensive and difficult if a large number of the customers you acquire end up leaving on a regular basis. With recurring revenue businesses, high churn rates can seem like a losing battle.

But there are proven steps you can take to prevent voluntary churn. […]

Hi Sellers!

We’re excited to bring you this month’s Industry Buzz! It’s filled with information about eCommerce, subscriptions and SaaS trends, as well as tons of great links to articles about maximizing conversions and selling SaaS to B2B. […]

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are “acceptable.”

It’s business 101 that finding a new subscriber always costs more than keeping one. However, unacceptable churn rates can cost much, much more. Keeping your churn rate as low as possible is a crucial goal for the health of your business. Unfortunately, terms like “as low as possible” are pretty subjective. What does that really mean?

Success starts with defining both parts of the question: “What is SaaS churn and what’s acceptable?” […]

Did you think that customer reviews were only important to the prospects you knew about? Well, that’s not the case. The fact is, 90% of consumers read online reviews before even visiting a business. Similarly, 77% of B2B buyers conduct their own research before talking to salespeople. Not only that, but buyers who consulted online reviews during the software selection process were ultimately more satisfied with their purchases.  […]

More than 11 years ago, Avangate embarked on a journey to create a great company, a true thought leader and innovator for software companies that wanted to sell their products globally. We have had a fantastic journey, and we have helped thousands of clients grow their businesses around the world.

Today we start a new journey, one that will bring us even closer to our goal of simplifying the complexity of selling products and services worldwide. I’m very pleased to announce that Avangate has acquired 2Checkout, a global payment processor, to expand our payment model options, improve our ability to support the sale of physical goods, and to further improve our capabilities outside of our traditional strongholds in Europe and North America. […]