Rethink Commerce Blog

After a full and successful 2016 we’ve kicked off this year with lots of events and great news we’d like to share here with you. […]

SaaS businesses face some of the fiercest competition around. As such, it’s important to win the loyalty of customers and find ways to make your software stand-out from the rest. It’s not just about determining the right price for your subscription or SaaS offering and the product capabilities, it is also about how you get users to see what your offer is about.

Many SaaS providers are adopting a “freemium” model to entice new customers to their platforms. Others, free trials. In this article, we’ll focus on freemium. The gamble here — and the question on many SaaS marketers’ minds—is whether they can actually convert those users from the freemium option to the premium option. […]

Hi sellers!

The first Industry Buzz of 2017 is here, packed with useful advice and trends for the software, payments and eCommerce industries. Trends like big data, connected cars, virtual reality, productivity and more have software at their core, with SaaS and subscriptions increasingly key to success, so we’ll take a close look at what the market is talking about in these areas. The payments industry is evolving further into cross-border transactions and encouraging the adoption of recurring business models. What’s that mean for your business? Read on to find out.

[…]

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value a customer is expected to bring to a company over time. It’s incredibly important to keep customers subscribed, renewing, buying more and upgrading after they select your product. However, extending the customer relationship in this way won’t happen accidentally. It takes some conscious planning, effort and testing, and it all starts with tracking your CLV. […]

One of the biggest challenges an Affiliate Program Manager has is bringing new traffic to their websites by recruiting new affiliates. We already know that recruiting new affiliates is no easy task, therefore I’d like to share some tips that you can use to optimize your recruitment plan and find new affiliate partners. […]

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]