Rethink Commerce Blog

Cool Start-up Interview Series: Zingtree

Posted on March 7th, 2017 by
Recently, I had the pleasure of speaking with Bill Dettering, founder and CEO of Zingtree, a SaaS solution for building interactive decision trees, and Applian, a video downloader and screen recorder tool. While Applian has been around for 20 years, Zingtree is a new SaaS start-up that caught our attention with a successful entry in our contest for a 2017 SIIA CODiE Awards nomination fee. We wanted to learn more about Zingtree, so I had a brief chat with Bill, who’s much more than just CEO for this promising Silicon Valley company.
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Industry Buzz – February 2017

Posted on March 2nd, 2017 by

Maximizing renewals, fighting churn and making freemium work for you. If any of these topics sound interesting, keep reading: in this month’s industry buzz, we share some great content on how to keep customers around and optimize the customer journey, among other useful tips.
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Afilliate Summit West 2017 Event Wrap-up

Posted on February 27th, 2017 by

After a full and successful 2016 we’ve kicked off this year with lots of events and great news we’d like to share here with you. […]

How to Make a Freemium Model Work for Your SaaS Business

Posted on February 22nd, 2017 by

SaaS businesses face some of the fiercest competition around. As such, it’s important to win the loyalty of customers and find ways to make your software stand-out from the rest. It’s not just about determining the right price for your subscription or SaaS offering and the product capabilities, it is also about how you get users to see what your offer is about.

Many SaaS providers are adopting a “freemium” model to entice new customers to their platforms. Others, free trials. In this article, we’ll focus on freemium. The gamble here — and the question on many SaaS marketers’ minds—is whether they can actually convert those users from the freemium option to the premium option. […]

Industry Buzz – January 2017

Posted on February 9th, 2017 by

Hi sellers!

The first Industry Buzz of 2017 is here, packed with useful advice and trends for the software, payments and eCommerce industries. Trends like big data, connected cars, virtual reality, productivity and more have software at their core, with SaaS and subscriptions increasingly key to success, so we’ll take a close look at what the market is talking about in these areas. The payments industry is evolving further into cross-border transactions and encouraging the adoption of recurring business models. What’s that mean for your business? Read on to find out.

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Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Posted on February 7th, 2017 by

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value a customer is expected to bring to a company over time. It’s incredibly important to keep customers subscribed, renewing, buying more and upgrading after they select your product. However, extending the customer relationship in this way won’t happen accidentally. It takes some conscious planning, effort and testing, and it all starts with tracking your CLV. […]