Rethink Commerce Blog

Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Posted on February 7th, 2017 by

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value a customer is expected to bring to a company over time. It’s incredibly important to keep customers subscribed, renewing, buying more and upgrading after they select your product. However, extending the customer relationship in this way won’t happen accidentally. It takes some conscious planning, effort and testing, and it all starts with tracking your CLV. […]

7 Tips to Recruit Affiliates Directly

Posted on January 31st, 2017 by

One of the biggest challenges an Affiliate Program Manager has is bringing new traffic to their websites by recruiting new affiliates. We already know that recruiting new affiliates is no easy task, therefore I’d like to share some tips that you can use to optimize your recruitment plan and find new affiliate partners. […]

Tracking Website Visitors’ Activity with Google Analytics – a Step by Step Guide

Posted on January 19th, 2017 by

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]

The Ultimate 2017 Events Calendar for eCommerce & Digital Marketing Professionals

Posted on January 13th, 2017 by

Taking the time to attend industry conferences is very important for so many reasons. Here are a few: […]

Meet Us at the Affiliate Summit West 2017!

Posted on January 10th, 2017 by

The beginning of the year 2017 brings us a wonderful and recurrent gift: the Affiliate Summit West attendance! We will be in Las Vegas throughout the conference – January 15 – 17 – and will be more than happy to see you; send us a message and set up a meeting right away. […]

What You Need to Know About Local Payments in Japan

Posted on December 22nd, 2016 by

Any business operating internationally knows you cannot succeed in a country without first knowing its financial trends and structures. Understanding just how potential customers tend and expect to pay for your software, particularly when it comes to recurring payments, is a crucial part of developing a service that resonates with your local audience. […]