Rethink Commerce Blog

Mastering Mobile Payments for Software and SaaS Companies

Posted on October 17th, 2018 by

Mobile payments are a hot topic, and they keep getting hotter—for good reason. Thanks to the incredible ease of use and accessibility, they deliver unprecedented convenience for consumers and can increase revenue for companies.

With 5 billion mobile users in the world, compared with just 1.2 billion people with bank accounts, mobile payments offer a major opportunity for companies to reach new markets, increase sales, experiment with new technologies, and catch buyers exactly at the moment they’re ready to make a purchase.

Let’s take a look at some details to consider when evaluating mobile payments. […]

5 Simple Steps for Building an Effective Customer Onboarding Program

Posted on October 11th, 2018 by

Imagine you just signed up (and paid!) for a new SaaS product—accounting software, perhaps. You get an email with your login information, but not much more on how to get started. You log in and click around a bit, but there’s no product walkthrough and you’re confused about what to do next. […]

4 Content Marketing Challenges and How to Overcome Them

Posted on October 9th, 2018 by

Every marketer has heard the refrain: “content is king.” Yet only 9% of marketers had developed a systematic approach to content in 2017, according to Fernando Angulo, Head of International Partnerships at search analytics software provider SEMrush. In his recent webinar presentation, “Content Marketing Challenges for Your eCommerce Business”, Fernando outlined four major challenges that content marketers face and suggested how to overcome them and develop a systematic approach to content marketing success. […]

Industry Buzz – September 2018

Posted on October 3rd, 2018 by

Hi sellers!

 

For September, we’re bringing you the best resources on how to grow your online business, insider tips from conversion experts, and strategies to improve your SEO rankings. Plus, you get to catch up with the latest trends in SaaS, payments, and eCommerce. […]

How Digital Goods and Software Affiliates Can Use Influencer Marketing to Grow Their Business

Posted on October 1st, 2018 by

Influencer marketing has grown to be a very powerful type of digital marketing in the past few years. Influencers have come to play an important role in the eyes of consumers. A study done by Twitter in 2016 revealed that 49% of users based their shopping decisions on influencer reviews. Because their opinion matters, the right influencer campaign can skyrocket your sales. If you want to make the most of influencers in your marketing, here are some tips for getting started. […]

Give me 5 Tips on How to Successfully Transition to Software & SaaS

Posted on September 27th, 2018 by

Welcome back to a new episode of our “Give me 5!” video series.

 

In this video, Philipp Reichardt, Vice President of Sales for North America at 2Checkout, is going to focus on how to successfully transition your business to SaaS & Subscriptions. […]