Rethink Commerce Blog

What is Acceptable Churn for SaaS Businesses?

Posted on April 19th, 2017 by

In the world of B2B SaaS, more and more data is available on what type of churn, or recession rates, are average and what kinds of rates are “acceptable.” It’s business 101 that finding a new subscriber always costs more than keeping one. However, unacceptable churn rates can cost much, much more. Keeping your churn rate as low as possible is a crucial goal for the health of your business. Unfortunately, terms like “as low as possible” are pretty subjective. What does that really mean?

Success starts with defining both parts of the question: “What is SaaS churn and what’s acceptable?” […]

10 Review Directories for Listing Your Software & SaaS Products

Posted on April 6th, 2017 by

Did you think that customer reviews were only important to the prospects you knew about? Well, that’s not the case. The fact is, 90% of consumers read online reviews before even visiting a business. Similarly, 77% of B2B buyers conduct their own research before talking to salespeople. Not only that, but buyers who consulted online reviews during the software selection process were ultimately more satisfied with their purchases.  […]

Avangate Acquires 2Checkout

Posted on April 3rd, 2017 by

More than 11 years ago, Avangate embarked on a journey to create a great company, a true thought leader and innovator for software companies that wanted to sell their products globally. We have had a fantastic journey, and we have helped thousands of clients grow their businesses around the world.

Today we start a new journey, one that will bring us even closer to our goal of simplifying the complexity of selling products and services worldwide. I’m very pleased to announce that Avangate has acquired 2Checkout, a global payment processor, to expand our payment model options, improve our ability to support the sale of physical goods, and to further improve our capabilities outside of our traditional strongholds in Europe and North America. […]

Promote 20 Exclusive Deals in Our Affiliate Spring Sales Campaign!

Posted on March 22nd, 2017 by

Spring has come and we have prepared a record 20 deals campaign for our affiliates! If you haven’t checked it yet, you should know that top digital goods brands have set up to 75% payout and up to 70% discount coupons, ready to be rewarded to you. […]

How to Maximize Free Trial Conversion for Desktop Software

Posted on March 21st, 2017 by

Trials are one of the top ways for desktop software companies to acquire new customers. Marketers are constantly seeking to improve trial conversion rates to grow their user base and reduce their CPA (cost per acquisition, or cost per download). […]

Upcoming Ecommerce Trends: What SaaS Companies Need to Know

Posted on March 15th, 2017 by

SaaS has been around a while, but it’s never been bigger: the SaaS market is expected to surpass $112 billion by 2019, while back in 2010 it was worth a mere $10 billion. How will this already massive market continue growing so much, and what are some of the issues that companies will face as SaaS surpasses the $100 billion mark? There are for sure many driving forces behind this growth and eCommerce surely plays a role – not only as an enabler, but also as a potential hindrance if not done right.

Read on to find out what SaaS companies should be thinking about over the next three to five years regarding eCommerce and use this engine as a growth accelerator. […]