Rethink Commerce Blog

eCommerce Predictions Panel Discussion Part II

Posted on February 26th, 2018 by

As you may already know, we’ve recently hosted a panel discussion on eCommerce Predictions for 2018, where we asked some amazing experts three questions about upcoming industry trends. […]

Affiliate Summit Europe 2018 Event Wrap-Up

Posted on February 23rd, 2018 by

Affiliate Summit Europe 2018 took place in London this February 6 and 7 at Intercontinental London – The O2.

After 11 years, Affiliate Summit returned to Europe and attracted a record audience of 1600 participants from all over the world. Among the attendees, 800 were affiliates and 289 were brands and advertisers, followed by OPM agencies. […]

Marketing Automation vs. Email Marketing: What’s the Difference?

Posted on February 21st, 2018 by

Marketers may be confused about the difference between email marketing and marketing automation. It’s easy to think you have all your email marketing bases covered if you’ve scheduled a newsletter to go out every month or so. The leads should start to roll in as soon as that’s in place, right? But an email newsletter, along with other email marketing efforts, can be much more effective when tied into a marketing automation system that nurtures customers according to their needs, rather than your marketing schedule.

In this post, we explore a few features of marketing automation platforms and reveal how they go beyond simple email marketing to serve customer needs and enable your success. […]

17 Books That Will Help Increase Sales of Your Online Business

Posted on February 20th, 2018 by

Selling software and SaaS is quite a challenge if you think about all the work you have to do, especially if you’re in B2B sales. Before adopting all the technology trends meant to make selling easier, you should catch up on your reading and get to know all the basics of the industry. Once you have as much knowledge as possible on your side, you’ll be able to make better decisions regarding your sales process. […]

How to Refresh Your Mature Affiliate Program in Five Simple Steps

Posted on February 15th, 2018 by

Many companies have created and run an affiliate program for a few years. After that amount of time has passed, the sales may still be trickling in, but your program may be getting a bit stale. It’s a good idea to make some adjustments every few years to ensure the continued growth of your affiliate sales. Here, we explore five steps that will refresh your mature affiliate program and keep sales growing.


Transition to Subscriptions and SaaS: The Complete Infographic

Posted on February 14th, 2018 by

By 2020, more than 80% of software vendors will make the shift to subscriptions. Ensure the success of your company’s inevitable transition to subscription-based models and SaaS with guidance from our latest infographic. […]