It is a mistake not to offer your top affiliates preferential treatment, because you need them to be happy and loyal to your partnership. Twitter Let’s say you define your top affiliates by the number of sales they have each month, or by the total sales volumes they generate for you. Regardless of the criteria you pick, you’ll need to set aside some extra time in your affiliate management schedule especially for them.
Don’t just send them regular emails with the latest offers, but keep in continuous communication with them across all channels. In particular, we advise you to follow your best affiliates’ social media accounts and try to interact when the time is right.
If your budget allows, you can always book a flight and go meet one of your best partners, or at least try to grab a drink with them at industry events such as the Affiliate Summit or International Performance Marketing Awards. Face time is the best way to strengthen any kind of relationship, even if it’s a business one.
You may not be able to solve every issue or gather all the needed information right away, but a prompt response detailing when you’re going to be able to provide a complete answer is the best step you can make toward becoming their favorite partner – it’s all about trust.
You can also organize a “Top Club” contest just for them. The competition may be stronger at the top, so the prize you give them should be of similar value – let’s say, a collaboration or an interview, a special badge they can place on their websites, even extra detail on your products – something you share exclusively with them, all for the right reasons!
Armed with this information, you can now start building a simple yet effective strategy to target your top affiliates to drive even more sales.
What other tips do you have for engaging top affiliates?