Rethink Commerce Blog

Enter the Conversion Contest and Win an Apple Watch!

Posted on April 8th, 2015 by

Did you know that April 9th is International CRO Day? Yes, this is real, and we’re joining conversion rate optimizers around the world to celebrate. Check out the list of CRO webinars and be inspired to start a new optimization program or take yours to the next level.

Tell Your Story, Win an Apple Watch



In honor of International CRO Day, Avangate is putting on a special Conversion Contest. To enter, just post a comment here on the blog with a conversion story of your own until May 31st. Talk about a success, failure, or simply a learning experience adapting your site for international visitors. We want to hear about the issues that you’re facing in your own conversion optimization journey.

Everyone that posts a story will be entered in a draw to win an Apple Watch. So don’t be shy – share your story.

And Happy CRO Day!

Thank you all for your patience. And the winner is


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Comments (18)

  • Jake says: April 16th, 2015 at 5:06 pm

    always had trouble getting optimal languages

  • Claudiu says: April 17th, 2015 at 5:06 pm

    One of the projects I am really happy about is one in which we added a gamification module to increase the conversion inside the on-boarding process.
    It was a 5 step process and at completing each step the user would increase his free account tier.
    My colleagues were concerned about the fact that we could lose customers as many would be able to increase easily the limit of the free account but in reality that never happened.
    On the contrary, it had a strong impact on sales as we almost doubled the number of people that got to step 5.
    That step 5 allows users to share on their social networks about the whole 5 step experience and that actually got us more users trying us out.
    All in all, the results were great. Whenever I start a new project, the onboarding process is now center stage. :)

  • Alex says: April 17th, 2015 at 10:18 pm

    On thing that is forgotten all too frequently is the fact that web speed and access method vary worldwide. Features that increased local conversion rate (graphics heavy interactions, videos, plugins, etc.) can decrease international conversion rate.

  • Russell Cordingley says: April 20th, 2015 at 12:34 am

    We found that by offering the customer something more, more than just trying to sell to the customer we got a much better retention rate. When a customer purchased an appliance with us, exactly 1 year later we would send them a happy birthday email for their washing machine!

    We asked the customer to review the product they had bought with us after 1 years use which gave us fantastic user reviews of now expert users of their appliances, but also helped keep the brand name front of mind when considering another purchase. The email sent had an ROI of over 1,000%!!

  • Vincent says: April 20th, 2015 at 10:17 pm

    As I only started using Avangate shortly, we’ve only set-up a few tests to see how it performs. It’s a very nice feature compared to the previous product that we used. It shows us that simple changes such as having one less field on the order form can increase the conversion rate. We will definitely continue using more A/B testing to see more improvements.

  • Author says: May 5th, 2015 at 7:15 am

    I have to admit that when i first started blogging i was doing it because i desperately needed to make quick money and was i’ll advised by a blog post that i had stumbled upon while looking for quick ways to earn money online.
    Soon i discovered that i actually do enjoy blogging but was appalled by how little i was making with adsense at the time and yet i had spent considerable amounts of time coming up with blog posts that in my head, i believed my readers would find interesting.
    My biggest failure especially when my posts went viral is that i hadn’t installed e-mail collecting widgets on my blog.
    So when i finally did i was able to get a good number of subscribers who also helped reduce my bounce rate. I’ve recovered now (somewhat) and this has morphed itself into a journey i see no retirement in sight (even thought I’m 27).

  • Kevin Dunn says: May 6th, 2015 at 1:57 am

    It was quit difficult removing local colloquialisms so everyone can navigate the site.

  • Clayton Cranford says: May 15th, 2015 at 7:53 pm

    Cultural context is everything. What makes good sense in the United States can be very confusing for someone in Japan. I have enjoyed the complexities and challenges working with an international customer base has brought to my company. I have learned that listening and being patient is the key to delivering excellent and relevant services to my international customers. Cheers.

  • Valentin Espagné says: May 18th, 2015 at 5:38 pm

    One of the tests we had great success with, was for a lead generation website. Part of the process was a survey followed by sign-up and a date picker for a personal phone call. We moved the sign-up to the first page, including a precise description of how long the upcoming process would be. Our hypothesis, that we would have less people signing up, but more people staying until the end of the process proofed to be right. The percentage of people entering the funnel dropped in double digits, but the conversionrate for our primary metric doubled, since we set the right expectations.

  • sandeep says: May 19th, 2015 at 10:50 am

    I started for fun & now its my business. I just trying & trying new things for conversion

  • Annelise Vo Thanh says: May 21st, 2015 at 11:10 am

    In our early days, we used to capitalize all our efforts on gaining new customers. It was all about new sales and we kind of left behind our existing clients. We didn’t really believe that “attracting new customers costs a company 5 times more than keeping an existing customer”. But we soon realized how valuable our client base was, not only in terms of loyalty, but also for feedback, word of mouth, etc
    Especially in countries where we did not have a strong base and in an ever competing software business environment, one client gained must be retained and cared for. This is why we treat each of our software user as part of the family: we thrive to offer top customer service in 6 languages, keep them informed with a monthly newsletter, offer renewal discounts, keep an entertaining blog, engage with our fan base, and ask etc.
    Creating customer loyalty and catering for each specific region’s language and way of life has been essential in VSO Software development and conversion rate. Avangate of course helped us tremendously with localized payment methods and the subscription system.

  • Derrick says: May 22nd, 2015 at 1:57 am

    An interesting learning we found was our perception around recurring billing.
    We viewed recurring billing as a means to increase our customers lifespan and in turn this would net more revenue. That of course was/is the case but what we later found was recurring billing was something many customers also want. We’ve run numerous campaigns trying to increase the number of our customers who have recurring billing ‘turned on’ but the most effective in converting our customers has been informing them of the benefits of the ‘service’ and encouraging them to sign up. More effective then upgrade offers and other incentives a straight forward approach worked the best.

    What we initially envisioned solely as one sided turns out to be a win/win for all involved. :)

  • Sergey says: May 22nd, 2015 at 10:47 am

    I have created 3 A/B campaigns, and tried it myself in different browsers. I’d like to have “Test” button to see how the order page looks like for my customers.

  • iART says: May 22nd, 2015 at 11:03 am

    How to change the design of the landing page and see how it will affect the conversion?

  • Leonardo Re says: May 22nd, 2015 at 11:32 am

    Tested different homepage layouts via Google A/B testing – the results were quite convincing. Where the first layout was increasing abandonment rates and resulted in less time spent on the page (about 10s), the second layout had massive click rates.

    This was mostly due to other alignment that optimised reading flow!

  • Anton Small says: May 26th, 2015 at 12:36 am

    Experimenting with checkout and prices is important. I found that going bellow a certain price actually led to less conversions for a specific product. Also changing the order page layout to fit current German law (buttonloesung) instantly led to more German buyers.

  • Yuvraj Singh says: May 29th, 2015 at 10:56 pm

    I have tried different methods for promotions and it started a bit on signature advertising. From what I have gathered, a website and an email listing is something everyone needs .I m in process of making it.

  • Annelise Vo Thanh says: June 19th, 2015 at 11:36 am

    Hi, Has the winner been announced yet?