Rethink Commerce Blog

Industry Buzz – November 2016

Posted on December 7th, 2016 by

Hi sellers!

We’ve got big news: Avangate’s Fall ’16 Release is now available, complete with a Growth Accelerator Suite featuring new conversion rate optimization and customer engagement tools. But that’s not all we’re bringing you this month: we’ve also got tons of useful resources, plus in-depth industry articles about the future of ecommerce, preparing for the holiday season and what’s coming up in 2017.

  • The eCommerce industry is expected to be worth $6.7 trillion by 2020. Keep an eye on these trends for 2017 and beyond – you’ll surely get some useful ideas that can help you grow your online presence and attract new customers.
  • More strategic predictions for 2017 attracted our attention – these trends by Gartner “describe not only the disruptive effects of digital business innovation but how secondary ripple effects will often prove to be more disruptive than the original disruption”.
  • The holiday shopping season is here and consumers across the world are looking for the best holiday deals. Is your website ready? Use this checklist as a reminder of what you need to ensure a seamless experience for holiday visitors.
  • Businesses nowadays are twice more likely to focus on acquisition efforts than they are on retention efforts. But around 80% of future revenue comes from just 20% of existing customers. Here are more reasons why customer retention matters to customer acquisition.
  • Did you know that subscription software revenue is on the rise and expected to hit $130 billion by the end of this year (a 21% increase over 2015)? Nonetheless, even the best products can fail in the market, due to … well, many things, but also due to poor pricing strategies. Consider these 8 tips when pricing your subscription
  • The web analytics industry has exploded over the past years and is moving at amazing speeds. You can now set up A/B testing directly from your analytics tool or set up tracking codes without writing a single line of code. For software vendors and developers, we recommend this Analytics Minibible – the eBook looks at the best ways to utilize web analytics to get actionable data that will support your day-to-day business decisions.
  • Can you create an awesome landing page hassle-free? Get the best practices for creating landing pages that convert, and specific tips for A/B testing your landing pages from experts Duane Brown of Unbounce and Shannon MacLeod of Avangate.
  • We can all see that the global payments ecosystem is rapidly changing and evolving. Check out these four trends in payment processing to see what’s important for security reasons, what’s hot.
  • Is your company selling digital products worldwide? Simplify payments for your international shoppers using local payment methods in conjunction with localization best practices. Learn more about the preferred methods of your shoppers by downloading this datasheet.
  • Increasing customer lifetime value is a key goal for companies selling software subscriptions or SaaS. Save your spot for our next webinar with SIIA and learn how you can increase CLV by employing best practices in eCommerce and online payments.

 

Don’t forget to subscribe to our newsletter and be the first to take advantage of these resources that’ll help you grow your software and digital goods business globally.

 

 

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Raluca Marmureanu

Online Marketing Analyst

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