Rethink Commerce Blog

Industry Buzz – June 2015

Posted on July 3rd, 2015 by

Hi sellers,

Enjoy this month’s resources to help you win in this rapidly changing market. As always, to read more, subscribe to our newsletter and stay up-to-date with latest blogs, whitepapers and webinars on how to grow your software and SaaS business.

  • Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. That means you really need to know your customer to achieve the perfect mix of sales and marketing engagement.
  • Avangate commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Avangate Digital Commerce Platform. Join us for an informative session with special guest speaker Henry Huang, TEI Project Director, and get insights into the detailed findings of the report.
  • In this crowded world of ecommerce, online vendors are becoming increasingly competitive. The best way to attract customers and keep them hooked is by improving current websites and adopting a proven conversion rate optimization (CRO) strategy.
  • Most companies don’t see beyond the importance of acquisition within the digital commerce lifecycle while their potential revenue gets leaked across the thousands of revenue moments that happen every day. Find out how Avangate can help you seamlessly monetize revenue moments while proactively minimizing revenue leakage.
  • According to a recent survey commissioned by CA Technologies, most businesses believe that becoming a software-driven enterprise is a huge differentiator for competitive advantage, and creates a positive impact on market share. Here are some great tips on how to gain the desired competitive advantage.
  • The Internet of Things is now top of mind for software professionals. IoT data is extremely valuable; therefore, there needs to be a way for companies to monetize it.
  • Of all the sales and marketing tactics that have supported the growth of the SaaS industry, referral marketing is the one that stands out most. Learn why SaaS startups have adopted this strategy and why your business can’t afford to ignore it.
  • For International CRO Day, Avangate hosted a simple contest: share your best conversion optimization story for the chance to receive an Apple Watch. We received a ton of great entries and are excited to announce the winner of a whole new way to tell time (and more).
  • Do you know what makes a successful SaaS sale? Here are some essential tips for building your own sales strategy around the customer lifecycle.
  • Offer your affiliates this useful e-book including examples of proven efficient strategies perfected by the biggest affiliate names in the software and digital goods space. 100 tips for better conversions, attracting and keeping customers as well as building a reputable business that supports your brand.
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Irina Mihaila

Online Marketing Expert

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