Rethink Commerce Blog

Industry Buzz – July 2015

Posted on August 10th, 2015 by

Hi sellers! We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle. Subscribe to our newsletter and be updated on new blogposts, whitepapers, webinars and more on how to grow your software and services business.

  • If you’re offering a service you expect users to pay for, you may need to give them a freemium option to begin with . But do you know when it’s the right time to prompt users to upgrade? Learn about maximizing modern digital commerce services to find the right “revenue moments.”
  • Top SaaS entrepreneurs are sharing their most valuable lessons from their careers. Here are the key takeaways, which you can instantly apply to your business.
  • The entire world is going subscription-crazy. Learn about SaaS on the consumer side, or “Mass SaaS,” and why is it so useful to understand for the enterprise as well.
  • Here’s a quick summary of the conversation we recently had with Howard Glazer, President of Canada-based SnapFashun Group – a very interesting software company operating in the fashion industry.
  • Anand Khanse blogs about the Windows operating system on TheWindowsClub.com. Find out how he got into the digital goods niche of the affiliate industry, his most successful affiliate project and other surprises about the affiliate business.
  • Avangate commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Avangate Digital Commerce Platform.
  • Customer churn is a problem that most companies face on a daily basis and SaaS businesses are among the most vulnerable. Here’s everything you need to know about the power of customer churn, how to calculate it, and the best ways to minimize it.
  • Pricing an upsell is one of the biggest challenges for any SaaS company. But there’s an easy approach that will help you make the best decision: A/B testing. Keep on reading to find out more.
  • What should paid SaaS providers do in an age of free SaaS? Re-strategize . Here’s a very useful list of recommendations that will help you succeed in your niche.
  • Today’s companies need to understand how their brands and unique value propositions can embrace the realities of the New Services Economy. Check out our most recent infographic on the consumption of online and mobile services.
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Irina Mihaila

Online Marketing Expert

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