Rethink Commerce Blog

Industry Buzz – April 2019

Posted on April 30th, 2019 by

Hi, sellers!

April’s Industry Buzz gathers the resources you need to improve your eCommerce strategy. From choosing the right shopping cart template to building a great pricing page, selling globally and getting you up to date on the digital commerce trends and statistics that matter.

How are you going to improve your eCommerce business this month?

 

Want some actionable advice and ideas that will drive your online business forward? Then don’t miss CommerceNOW 2019, a FREE online event for all modern commerce professionals! You’ll get to learn valuable information from speakers like Dan Martell, Kate Adams of Drift, Alexa Hubley of Conversion XL, Wes Bush, Val Geisler and many more. Ready to take your eCommerce business to the next level?

 

Conversion rate optimization, that never-ending struggle for most eCommerce business owners, is a lot like a strategy game. If you want to win, you must plan your strategies and tactics ready and then put them to use while always adapting to changing circumstances. We know how much of a challenge CRO can be, so we’re hosting a live workshop for you where we’ll analyze your shopping cart and provide in-depth, tried and tested tactics for optimizing its performance.

What are you waiting for? Submit your challenge now!

 

What do some of the most successful SaaS businesses have in common? A really, really good pricing page, among other things. We can’t stress the importance of a great pricing page enough and that’s why we recommend that you have a look at what Jason Lemkin says in this article. You’ll definitely learn a thing or two about pricing.

 

If your online shoppers add products to their carts but they don’t complete the purchase it may be time to take a close look at your shopping cart and maybe give it a makeover. If you want to learn more about optimizing your shopping cart and getting the best conversion rates out of it, you should give this blog post a read!

 

Have you ever struggled to increase your shopping cart conversion rate? If shoppers add products to their carts but they don’t complete the purchase because they get stuck in the checkout stage, then it’s time to give your cart a makeover. If you want to learn more about optimizing your shopping cart and getting the best conversion rates out of it, you should give this blog post a read!

 

Being aware of global eCommerce trends is vital if you want to make your online business global. What payment methods are popular in a certain country, which delivery methods are preferred in the big cities, which devices are people using to shop online – these are just some of the questions you should know the answers to. You’ll find them all in these eCommerce statistics.

 

How has eCommerce business evolved in the past year? Let our Digital Commerce Benchmark brief you on the latest eCommerce trends and online shopping behavior. To put this research together, we analyzed millions of transactions worldwide that were carried out through 2Checkout’s platform over the last year.

 

As the usage of digital payment methods grows, there are more and more challenges surfacing in the payments industry. Digital payments can help businesses expand internationally, bring convenience and safety, but they also increase the risk of cyber attacks and raise costs associated with infrastructure. So how should you tackle digital payments?

 

Kevan Lee doesn’t really need an introduction, he’s a well-known figure in the digital marketing world. We are really excited to have him as a guest in our 2Inspire interview series. He talked about marketing channels, trends and strategies, his favorite tools, the best advice he’s ever received and so much more in our interview. Make sure you check it out!

 

By adopting 2Checkout, Incomedia was able to operate more efficiently and improve conversion rates by 60%. We’d say that is a big deal, but you should see for yourself how using 2Checkout can take your eCommerce business to the next level.

Malwarebytes, a cybersecurity solution trusted by 60,000 businesses and millions of people worldwide, has been with 2Checkout for a couple of years now. Find out what Cesar Medrano, Senior Director or Growth Marketing at Malwarebytes, says about this partnership.

 

How do you tackle growth? We’d love to hear your strategies!

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Roxana Gaina

Junior Digital Marketer

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