Rethink Commerce Blog

Industry Buzz – April 2017

Posted on April 20th, 2017 by

Hi Sellers!

We’re excited to bring you this month’s Industry Buzz! It’s filled with information about eCommerce, subscriptions and SaaS trends, as well as tons of great links to articles about maximizing conversions and selling SaaS to B2B.

So keep on reading!

Avangate Is Now 2Checkout

We hope you’ve heard the big news by now: Avangate has acquired 2Checkout, a global payment processor, to help expand into more markets around the world and provide flexible payment model options that fit each customer’s unique needs.

We’re very excited about this new stage in our journey.

Upcoming Ecommerce Trends: What SaaS Companies Need to Know

As the population grows and devices proliferate, more businesses will move to the cloud, so the SaaS market is expected to grow at a rapid pace. Gartner sees SaaS growing 20.1 percent in 2017 to $46.3 billion, while according to IDC Research, the SaaS market is poised to surpass $112.8 billion by 2019. Ecommerce is one of the great forces behind this growth. Learn what SaaS companies should be thinking about over the next 3 to 5 years regarding eCommerce and use this engine as a growth accelerator.

The Subscription Economy Came from Digital, and It’s Here to Stay

The subscription economy is in full bloom and while some see it as just a passing trend, others feel that it’s a permanent shift from traditional consumerism. And even though many industries are now facing disruption, subscription based business models are proving to best alight business goals with customer desires.

Transition to SaaS & Subscriptions

If you’re a software company looking to make a successful transition to subscriptions or SaaS, we recommend checking out this free Whitepaper. It provides details on transition models, best practices on getting the right pricing, metrics to analyze your company’s health and much more.

How Do You Sell SaaS Software to Enterprise Businesses?

Selling SaaS to enterprises often represents a pain point for SaaS companies, especially to start-ups. This article explains the benefits and challenges of B2B selling, what are some of the best-selling techniques out there and how to build SaaS products with enterprise accounts in mind.

How to Maximize Free Trial Conversion for Desktop Software

Trials are one of the best ways for desktop software companies to acquire new customers. But are you aware of the most critical KPIs to measure during each step of the trial conversion funnel? Or how to get more downloads and higher conversion rates from trial to paid users? Keep on reading to find out.

How to Boost Conversions with the Right Customer Insights

It’s time to find out what matters to your customers. Especially if you want to be one step ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Start monitoring their actions on your website, use forms and surveys, listen to customer complaints and gain direct knowledge that you can further use to take real action.

Best Practices for Optimizing Your Checkout Funnel

Interested in optimizing your checkout funnel and driving your conversion rate up? Well, we recently put together a collection of best practices to help you do just that! The best piece of advice anyone can give you on the spot is to test, test and test again. Optimization is an ongoing process and investing in this area will deliver a solid return on your investment.

How to Maximize SaaS Renewals

Want to discover proven retention and renewal strategies that prevent customers from canceling their subscriptions? Watch this webinar brought by Subscription Insider and Avangate and learn why SaaS subscription businesses face unique customer retention challenges and how to best handle them.

 

As always, subscribe to our newsletter and stay up-to-date with latest news, blogs, whitepapers and webinars on how to grow your eCommerce business.

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Raluca Marmureanu

Online Marketing Analyst

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