Comments on: 3 factors that have impact on Conversion Rate

By: Rex Dixon

Rex Dixon — Wed, 17 Feb 2010 17:15:25 +0000

It appears like you have some great examples. Would you mind sharing a few that don’t violate any privacy issues with our site A/B Tests? ( http://www.abtests.com ) – we’d love to see them, as well as our testing community.

By: Avangate in 2009 - Happy New Year! | Avangate Blog - Software Sales Tips | Software Business Blog

Wed, 30 Dec 2009 13:01:30 +0000

[...] We are particularly happy with the progress made with the Avangate shopping cart’s conversion rates. Using advanced analytics applications such as Omniture and extensive A/B testing, we obtained control over every tiny detail of the shopping cart – and this flexibility translated into higher conversion rates. [...]

By: Claudiu

Claudiu — Wed, 30 Dec 2009 12:18:04 +0000

Hi Carl,
Thanks for your message and suggestion. Yep, you are right and for the following articles I will ask our clients permission to add some technical details or stats about the measurements. For the tests in the presented article I confirm the significance level being at least 95%.

By: Carl

Carl — Wed, 23 Dec 2009 01:48:26 +0000

If you want your data to be believable, include error bars. SEM is a good error bar. Also some stats would be nice. Don’t assume your audience doesn’t know a thing or two about statistics.

By: Claire

Claire — Mon, 30 Nov 2009 09:46:05 +0000

ok thanks very much

By: Claudiu

Claudiu — Mon, 30 Nov 2009 08:06:48 +0000

Hi Claire. The difference in checkout conversion rate between A and B in that case was about 0.5% for over 15 000 tests. Basically we tried to optimize the cross sell display in a way in which it would have a very small impact on conversion rate. Clients don’t like to see big drops in there. :) The winning scenario for this client was by using only one product as cross sell directly in the checkout form.

By: Claire

Claire — Fri, 27 Nov 2009 14:54:11 +0000

Sorry I do not see in the graph (http://blog.avangate.com/wp-content/uploads/2009/11/revenue-aov.jpg) the difference in Checkout conversion rate between A and B in order to back up the statement “Well done cross selling will most likely decrease the conversion rate of a shopping cart.” The blue columns look the same height to me

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Thu, 26 Nov 2009 15:44:53 +0000

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By: Claudiu

Claudiu — Thu, 19 Nov 2009 08:17:50 +0000

Hi Will. Yes, we always try to go for statistically significant data. If before we were just going for big data samples (above 10 000) now we also double check with the chi-square method. Thanks for your comment.

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Thu, 19 Nov 2009 02:48:46 +0000

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