When a visitor goes from your website to a third party cart, the visitor essentially gets to a new domain which can not read the cookies from your website domain. This means that Google sets up a totally new set of cookies and will consider the visitor as referred by your website.
Having all your sales “ referred” by your website clearly doesn’t help you in your marketing efforts. That’s where Avangate Analytics MiniBible V3.0 comes in to help you understand the real analytics behind your online sales.
Aimed at software selling websites, the Avangate Analytics MiniBible V3.0 is a step-by-step guide showing you how to be in control of Google Analytics for high performance analysis of your users.
Why Custom Domains?
Shopping cart Custom Domains mean that the third party cart platform, in our case Avangate, will load from a subdomain of your website, something like store.yourwebsite.com. As subdomains can read the cookies of their mother domains, Google Analytics will be able to track a visitor from your website to the cart and know that is the same one.
Still not convinced you need a custom domain? Here are 3 reasons why (plus the 4th of making your marketing life much easier):
Reason 1: Accurate sales referrers
Using custom domains for your shopping cart will make the eCommerce tracking feature in Google Analytics work flawlessly. That means that you will get the following report for sales and you can be sure the data will be accurate:
The best part is that when you use a Custom Domain, no hacks need to be in place for the above report to work. It just works out of the box.
Avangate is proud to launch its 2012 line of contests for affiliates that generate sales.
Software is a great niche to promote as an affiliate, no doubt about that: big commissions, instant gratification for customers, easy to test & promote. But here’s another reason you may want to grow your sales through the Avangate Affiliate Network: we’re offering $8,000 worth of prizes for both our existing affiliates and the new affiliates that will join us into promoting software online.
Here’s what you can win:
- VIP Pass to Affiliate Summit East 2012 in New York, US – August 12-14, 2012 plus a cash prize of $1,500
- Cash prize of $1,000
- iPad3 4G 64GB worth of $829
- 5 x iPad3 4G 16 GB worth of $629 each
We left aside the “luck” factor – there will be no raffle for this contests, since affiliate marketing is all about generating sales. However, we arranged so that all affiliates have a chance of winning the prizes, splitting them into several categories.
Originally, SEO meant submitting websites to search engines to begin the process of having a bot crawl a page, extract links and index all the carefully written content. The concept of “Search Engine Optimization” as we know it today came into play once website owners began acknowledging the rising influence of search engines on consumer awareness and the value of having their site prominently listed in the results.
As a business-owner or a marketer, you probably have encountered more articles and differing opinions on the “MUST DO’S” of the SEO process than you’ll ever remember, but you probably haven’t found enough about the most common mistakes a site can do when optimizing for search engines.
With so many interpretations for on-site and off-site optimization, now’s a perfect time to revisit some core SEO mistakes and how to avoid them for a fresh start to your latest search engine optimization campaigns.
One of the worst mistakes marketers commit is limiting their optimization efforts to just Google’s algorithms. Needless to say, they’re the market leaders, but that doesn’t mean you shouldn’t take advantage of the other 20% of search traffic that comes from Yahoo!, Bing and Ask among others. The first step you should take to avoid this is register and send your sitemap to Bing Webmaster Tools to ensure that your websites continue to get high traffic from Bing and Yahoo!.
Every now and then we get questions from affiliates seeking our advice on successful affiliate campaigns for software titles. This is a subject that has no universal conclusions, since what may work very well for one can fail for others. However, in this post I will share some of the ideas that were successfully put to work by some of our affiliates, hoping they will serve as inspiration.
First of all: there’s no recipe for success! But there are some things that you could try as an affiliate promoting software in order to make it count for your pocket at the end of the month :)
Promote software with try-before-you-buy model
Most of the successful affiliates already do this partially – promoting free trials on their website. It’s a great way to increase your traffic and increase the sales, since some of the users using free trials will eventually buy them. This figure depends on the merchant, application type and popularity of product/service.
Freemium can also increase the number of sales for an affiliate. This model assumes that the merchant gives away a free basic version of his product without any time limitation. For advanced features, the user has to purchase the Pro version or the product. So, you can promote these free versions on your affiliate website and make sure you set a cookie when the file is downloaded or even get a custom build from the merchant for that.
If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year?
At Position2 we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learnings, strategies and best practices.
Wishing you the best for a fantastic and a profitable 2012! Let’s get started with the PPC’s 7 key Areas of Focus in 2012.
1) Get Critiqued:
Kick start 2012 with an audit of your PPC campaigns. Identify if your campaigns are hitting target metrics, measure your ROI – is it what you or your clients expected, study the pitfalls and evaluate things you have not done in a while (may be testing or adding negatives). Identify opportunities right from keywords t0 ads to landing pages.
Audits can be done across Campaign Structures, Competition, Keywords, Bid Management and Ads to name a few.
Measuring Marketing effectiveness
There’s so much talk regarding social media nowadays, but what does it really mean when it comes to the bottom line? What is its impact on a business – and equally important – how can we turn a negative impact into a positive one, both in terms of awareness/ reputation and revenue. Monitoring your SOV (Share of Voice) is critical in this era of social interactions. So how can you determine what your social media strategy should include? A good strategy will generate positive conversation and engagement both online and offline.
By measuring conversations in the social media landscape and their sentiment, companies are able to see if their strategies are proving to be successful and, when needed, make adjustments to be sure that the market gets accurate information about their products and services.
A better understanding of how people see your brand has a direct relationship to their purchasing habits and how other people think about your business, which influences their purchase-decisions.
Choosing the right tool
Each one of the great number of social media analytics tools available today is somewhat different in its approach, metrics, measured channels, reports, depth of analysis etc. Also, you should be looking for a combination of tools to both measure and monitor your business’ brand in the social media landscape.
Social Media Monitoring defines itself as the process of discovering conversations about your brand with the immediate purpose of learning and engaging. This monitoring is usually performed on a keywords basis. Relevant keywords include your brand name, product name(s), etc. Based on your chosen keywords, your monitoring tool analyzes the social networks you specify, grabs the relevant articles and messages, and provides you with the results.