Rethink Commerce Blog

Marketing & Sales

10 Steps to a Successful Business Networking Event

Posted on February 23rd, 2009 by

Picture taken during the “Casual Drinks with Avangate” Business Networking Event.

I am sure that many of you participated to a wide range of events and noticed some good or bad practices.  I have recently been involved in organizing a business networking event for Avangate US office, so I put a lot of thought in it and also gained access to all stages of business event organizing, including feedback from participants. […]

Fake it until you make it?

Posted on February 20th, 2009 by

I’m not sure how to start this post, but most techniques of overcoming the writer’s block say that you should write something and worry later about how it looks. Besides, I only have 27 minutes to write it until the next meeting.

Let’s see. […]

How to Convert Shopping Cart Abandons with TrialPay

Posted on February 9th, 2009 by

TrialPay Lead Follow-up integrated into Avangate platform[/caption]

Everybody is complaining about low software sales since this crisis situation got on the front page. It’s easy to figure out why. The million dollar question now is how a software vendor can increase software sales or at least keep income on the survival level.

I believe the answer implies a bit of creativity on your side and openness to experimenting. The client is more and more difficult to convince into buying your software and that is why I propose to try out the TrialPay incentive, which is the big “GET IT FOR FREE” button. […]

Twitter + Analytics = Love

Posted on January 19th, 2009 by

Most of you are already accustomed with URL address shortening services. You know, those websites which make your URLs short and ugly so you can post them on Twitter, Facebook or just send them to a friend. The thing is you never know where these links end up and how much traffic they drive. For me, working in web analytics, not knowing something like this is itching like hell, so I have decided to find a solution to it. […]

Interruption Marketing: Rumors of its Death have been Greatly Exaggerated

Posted on January 6th, 2009 by

This is a guest post by Neil Davidson

Walking round Times Square last week, its 23-story billboards reminded me of the extravagant uselessness of peacock tails. It’s an advertising arms race for our attention, locked in an ever-escalating stalemate of mutually assured distraction. Despite passing through it three times, I can remember only one advertisement: […]

Squeeze the soul out of your images and offer it as a tribute to Google

Posted on December 8th, 2008 by

How to optimize website images from a SEO perspective.

Product images, screenshots, your beautiful team members, catchy images for your website content, corporate images, logos, icons, you name it – all your online images should join forces and work for your website success, rigorously planning to embrace the new era of universal search. […]