Rethink Commerce Blog

Marketing & Sales

Google’s Sitelinks Update and Adapting to This Change

Posted on October 19th, 2011 by

Until recently, the sitelinks that you have most commonly seen have probably looked something like this:

The purpose of sitelinks is to help searchers navigate a specific page they are in need of as quickly as possible. However, earlier this week, Google announced its improved and expanded version of sitelinks. The newer version is arranged as a column of links and appears more prominently on the search engine results page. […]

Are You Making These 11 SEO Mistakes With Your Website?

Posted on September 21st, 2010 by

Is your software-selling website really optimized for search engines? Because -from our experience- sometimes even skilled webmasters fail to notice certain SEO issues that can severely impact their rankings.

So let’s take a closer look and find out what mistakes you should avoid at all costs – and some quick tips on how to repair the damage, if it’s already been done! […]

Shareware: Mission Complete

Posted on June 18th, 2010 by

Back in 1987, a group of independent software professionals created the Association of Shareware Professionals (ASP), with the mission of promoting the shareware marketing model and achieve a standard in the shareware industry that everybody could rely on.

Looking back at what they did, it’s obvious that they fully accomplished their mission: the “try before you buy” model is standard marketing for software.  The term “shareware” is free to use by everybody because of their efforts to protect it against trademark registration (just like SEO is free for all because of Rhea of Outspoken). The early American laws affecting software vendors have taken into consideration their say about it and correctly represented shareware vendors. […]

3 crucial conversion rate elements: Trust, Confidence and Security

Posted on March 16th, 2010 by

How high is your shopping cart conversion rate? Is it 30 or less? 40? 60? One day a client asked me: what exactly makes a conversion rate to be smaller or higher? Is it the number of steps, the security logos, the product images, adding/removing cross selling? Unfortunately, there is no such thing as a secret formula to it. However, we have found that the absence of 3 elements can influence in a negative way your shopping cart conversion rate: trust, confidence and security. […]

New Year – New Google Realities

Posted on December 14th, 2009 by

When William Gibson said “The future is here. It’s just not evenly distributed yet“, he could have been talking about how Google is reinventing its search results right now and incidentally altering the likelihood your software company will be found in 2010 Q1 by prospective customers worldwide. […]

Breaking Google’s Glass Ceiling with a Microsite

Posted on December 7th, 2009 by

So you’ve tried endlessly tweaking your AdWords, starting a blog and even begun Twittering this year, and you’re still on the second or worse page of Google results for the keywords that matter most. How are you going to change this for 2010? Consider creating and maintaining a microsite.

A microsite (at least for the length of this post) isn’t a brochure-like static page about your product, or a shady way to generate inbound links. In fact, it only just touches your product and does everyone in your market a valuable service. A microsite is a way to monetize for reputation/attention a chunk of all that expertise you’ve built up, in the same way your software monetizes that expertise for money. […]