Rethink Commerce Blog

Marketing & Sales

6 Principles of High Converting Landing Pages

Posted on October 20th, 2016 by

A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert?

Duane Brown, a performance marketer from Unbounce joined us recently to share 6 principles for creating killer landing pages. […]

Best Tactics to Boost Average Order Value

Posted on September 28th, 2016 by

First, some basics

The Average Order Value (AOV) is defined as the average dollar amount that a customer spends when placing an order, either via a conventional website or a mobile application. If the goal is to increase profitability, then one of the options you have available is to boost these values to higher levels. You want to work smarter, not harder. […]

Share your Views in the Transition to SaaS & Subscriptions Survey

Posted on September 20th, 2016 by

The software business is a constantly changing industry (right, like we didn’t know!) and SaaS & Subscription-based models have gained a lot of ground in the last few years. We see at Avangate a steady increase in subscription-based transactions, either from SaaS, online services or downloadable software that comes with a subscription attached. […]

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Posted on August 24th, 2016 by

Bringing leads into your sales funnel and converting them to loyal customers and brand advocates is a process involving significant planning. However, even after a lead has become a loyal customer, the work is still not over. The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn. Proper strategies and communication are essential for reducing voluntary churn, but involuntary churn is most often caused by the improper tools. […]

5 Key Findings from Avangate’s Quarterly Digital Commerce Benchmark

Posted on August 17th, 2016 by

The first quarter of 2016 brought with it a number of interesting statistics and trends in global digital commerce. New countries are high risers, while former niche payment methods are slowly becoming the new norm. We have summarized all that and more in Avangate’s Quarterly Digital Commerce Benchmark. Here are 5 of our key findings. […]

Avangate Olympics Contest

Posted on August 5th, 2016 by

The 2016 Summer Olympics are finally here, and we’re excited to celebrate the world’s best athletes.  […]