Rethink Commerce Blog

Marketing & Sales

Hitting the Payments Wall

Posted on July 13th, 2017 by

Limitations of Traditional Payment Processors

With all the buzz around payments, it’s no surprise to see the industry undergoing another round of consolidation, or to hear of yet another challenger jumping into the fray. What is surprising, however, is that the industry as a whole has not done enough to advance its capabilities to match fast enough savvy buyers’ requirements. […]

5 Effective SaaS Marketing Strategies for Reaching Millennials

Posted on June 29th, 2017 by

We’re entering a new era: millennials, formerly a favorite target audience for many “hip” B2C marketers, are becoming relevant for B2B industries as well. The oldest members of this generation are now in their early thirties, entering management positions with buying power and becoming prime targets for SaaS providers. […]

Why Software & SaaS Shoppers Abandon Shopping Carts

Posted on June 21st, 2017 by

We’ve all been there.

Whether you call it window shopping, comparing prices, exploring gift options, or just mere curiosity, it’s followed by abandoning the checkout process. […]

6 Social Media Musts Your B2B Company Can’t Ignore in 2017

Posted on May 26th, 2017 by

Social media is already popular, but it’s still constantly evolving. As a matter of fact, the number of social media users in January 2017 grew by 21% compared with 2016. That tremendous YoY growth tells us that social media isn’t going away anytime soon(Yay!). […]

Do You Know Everything About CRO? 17 Experts Share Their Insights

Posted on May 19th, 2017 by

If you’re not growing, you’re dying. Sadly, many companies start their conversion rate optimization (CRO) strategy off on the wrong foot, with dated or generic tools that won’t help them grow. […]

7 Best Practices for Localized Pricing for Software Applications

Posted on May 18th, 2017 by

No localization strategy is complete without localized product pricing. While most shoppers abandon their carts due to checkout processes that aren’t optimized, concerns about transaction security or payment-related reasons, there are additional reasons for abandonment, such as a desire to compare prices. […]