Rethink Commerce Blog

You spend time, money and energy crafting high-quality content to place on your website and improve your bottom line, but it’s important you take steps to ensure that your content is getting the desired outcome. […]

At some point, every eCommerce entrepreneur will need business advice or ideas for strategies that can help the business grow. If you find yourself in such situations, our advice is to go and see what experts did when they were in your situation. And where do experts share their insights, experience and business insights? […]

A plumber couldn’t fix a leak if he didn’t know where it was. Likewise, if you have a SaaS business, you can’t get your team working on revenue uplift if you don’t know where you’re leaking revenue. To grow your SaaS business effectively, you need a set of tools at every stage of the customer lifecycle, so you can easily track conversion rates or other metrics and find where you could improve. […]

This blogpost is based on our webinar with Talia Wolf, Founder and Chief Optimizer at Uplift and one of the most influential voices in conversion optimization and retention.

Everyone knows a version of this stat: it’s 5X more cost-effective to retain a customer than acquire a new one.Yet too few of us are actually investing nearly as much in customer retention as we do in acquisition.

Creating a high-converting customer retention program is no accident, but it’s also no mystery: the steps to building an effective retention program have been tested and proven many times over. […]

Needless to say, customer acquisition is one of the most critical factors that determine SaaS growth. So if you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers. […]

Staying on top of the software, SaaS and online services industry and purchase trends is absolutely vital if you want to sell your products and services online at a global level. […]