Rethink Commerce Blog

Marketing & Sales

3 Custom Optimization Tips for Your Shopping Cart

Posted on May 14th, 2012 by

Shopping cart optimization can result in easily measurable, lucrative results, mainly because:

  • there is clear buying intent for the users that get to the shopping cart;
  • the goal of the optimization is very clear and straightforward: increase revenue. […]

6 Tips to Activate Stagnant Affiliates

Posted on May 11th, 2012 by

There isn’t a single merchant on this world selling through affiliate programs that hasn’t got idle affiliates. These are affiliates that are not active, meaning that they don’t generate any sales or, worst case, they don’t even refer traffic for the merchant (no exposure for the merchant’s products). When labeling an affiliate as “inactive” from the time’s point of view, you should take into consideration his sales history (if any) – the frequency / amount of sales he was generating at one point – and also the type of product / services you sell through them. In the software vertical, for example, an affiliate promoting consumer software get inactive quicker than an affiliate promoting enterprise products. […]

Business of Software: How Vendors Can Leverage the Change in Software Distribution

Posted on April 25th, 2012 by
Indirect channels are clearly changing

While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. This means on the one hand increased pressure on the traditional sales channels, putting more emphasis on results and partner loyalty and channel control – this translated into increasing pressure upon channel sales professionals. […]

3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analytics Problems

Posted on April 24th, 2012 by
After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s a fact.

Why is it so hard to track flawlessly third party shopping carts? Mainly, because of the technology. Google Analytics uses cookies to track visitors and those cookies can only be accessed by the domain on which Google Analytics is installed, i.e. your website. […]

Affiliates – Start Your Engines

Posted on April 20th, 2012 by

Avangate is proud to launch its 2012 line of contests for affiliates that generate sales.

Software is a great niche to promote as an affiliate, no doubt about that: big commissions, instant gratification for customers, easy to test & promote. But here’s another reason you may want to grow your sales through the Avangate Affiliate Network: we’re offering $8,000 worth of prizes for both our existing affiliates and the new affiliates that will join us into promoting software online. […]

Major DON’Ts in the Search Engine Optimization Process

Posted on April 11th, 2012 by
SEO may have only become a mainstream subject in the last few years, but the practice has been around since 1995 when Yahoo! was still the search-engine.

Originally, SEO meant submitting websites to search engines to begin the process of having a bot crawl a page, extract links and index all the carefully written content. The concept of “Search Engine Optimization” as we know it today came into play once website owners began acknowledging the rising influence of search engines on consumer awareness and the value of having their site prominently listed in the results. […]