Rethink Commerce Blog

Marketing & Sales

Firefox for Web Marketing Ninjas

Posted on October 30th, 2008 by

I am writing this article for at least 75% of you, who, according to our tracking tools, are using Firefox to read this blog. The chances are that your Firefox browser is not “naked”, as dressing it up is what makes it such a great and beloved browser around the world. […]

Getting on the right side of economics

Posted on October 24th, 2008 by

Unless you’ve been on a raft in the middle of the Pacific this last month, you’ve noticed more than a few financial sharks circling around your microISV or startup.

The Credit Crunch, Iceland – the hedge fund with glaciers – hitting the Titanic of ansy bankers and locking up more than few billion pounds in the U.K., Germany, with banks being reorganized faster than a new round of beer during Octoberfest; the United States – partly nationalizing its banking system in order preserve the Free Enterprise System (sic), governments changing their tune and throwing hundreds of billions of dollars around: Something is Going On. Call it the Global Economic Crisis, with film on every newscast. […]

Effectively Choosing Website Colors

Posted on September 15th, 2008 by

I was doing some research a few days ago in order to update an old article about effectively choosing colors for websites posted on the Resources section on Avangate website. My goal was to aid web developers with useful instruments for choosing the colors that should best suite their business.

I thus came across a very useful tool, DeGraeve Color Generator that knows how to extract the palette of colors from various websites, just by providing an URL. Besides that, this instrument can be used to extract colors from photographs.

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3 Usability Gurus that Should not be Missed

Posted on August 29th, 2008 by

Lately, website usability is the favorite subject for a lot of people I talk to. They feel the need to improve their sites, to make them easier and more pleasant to use, to increase their conversion rates or just want to know more about what I do here at Avangate.

Knowing that getting on the road is the most difficult part, I thought I might share with you a list of 3 people that played the most important roles in my usability “education” so far, the gurus that should not be missed by usability apprentices and, in a few words, what I have learned from each of them. […]

How can web presence be improved with images?

Posted on August 11th, 2008 by

Our aim is to sell software and not to socialize with family or friends, you probably think, so what good could a bunch of pretty pictures bring to business? Well, we think there is potential in images, especially in photos when it comes to better promoting your website.

So we’ve started by posting to Flickr photographs taken during our participation to different events. Then, we’ve used the Flickr widget on Avangate website. […]