Rethink Commerce Blog

Marketing & Sales

Business of Software: How Vendors Can Leverage the Change in Software Distribution

Posted on April 25th, 2012 by
Indirect channels are clearly changing

While over 50% of software sales still sold through channels, traditional channel partners are diminishing and alternative e-channels are proliferating. This means on the one hand increased pressure on the traditional sales channels, putting more emphasis on results and partner loyalty and channel control – this translated into increasing pressure upon channel sales professionals. […]

3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analytics Problems

Posted on April 24th, 2012 by
After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s a fact.

Why is it so hard to track flawlessly third party shopping carts? Mainly, because of the technology. Google Analytics uses cookies to track visitors and those cookies can only be accessed by the domain on which Google Analytics is installed, i.e. your website. […]

Affiliates – Start Your Engines

Posted on April 20th, 2012 by

Avangate is proud to launch its 2012 line of contests for affiliates that generate sales.

Software is a great niche to promote as an affiliate, no doubt about that: big commissions, instant gratification for customers, easy to test & promote. But here’s another reason you may want to grow your sales through the Avangate Affiliate Network: we’re offering $8,000 worth of prizes for both our existing affiliates and the new affiliates that will join us into promoting software online. […]

Major DON’Ts in the Search Engine Optimization Process

Posted on April 11th, 2012 by
SEO may have only become a mainstream subject in the last few years, but the practice has been around since 1995 when Yahoo! was still the search-engine.

Originally, SEO meant submitting websites to search engines to begin the process of having a bot crawl a page, extract links and index all the carefully written content. The concept of “Search Engine Optimization” as we know it today came into play once website owners began acknowledging the rising influence of search engines on consumer awareness and the value of having their site prominently listed in the results. […]

5 Ideas for Productive Affiliate Campaigns (part 1)

Posted on April 9th, 2012 by

Every now and then we get questions from affiliates seeking our advice on successful affiliate campaigns for software titles. This is a subject that has no universal conclusions, since what may work very well for one can fail for others. However, in this post I will share some of the ideas that were successfully put to work by some of our affiliates, hoping they will serve as inspiration. […]

Paid Search in 2012: 7 Key Areas to Focus

Posted on March 19th, 2012 by

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year?

At Position2 we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learnings, strategies and best practices. […]