Rethink Commerce Blog

Marketing & Sales

Give Your SEO a Boost With Smart New Keyword Strategies

Posted on October 15th, 2012 by

Are you tired of always wondering where to get new keyword ideas for your content creation and link building campaigns? Not sure how to find relevant phrases that will make your content worthy in the “eyes” of search engines? This article will teach you how to identify valuable keywords in places you never thought to look, how to combine those keywords in innovative ways, and—last but not least— how to locate and take advantage of any content and keyword opportunities you may be missing. […]

ASE 2012 Wrap-up: Software & SaaS on the Rise

Posted on August 27th, 2012 by

Here we are, back from Affiliate Summit East 2012: a good show with an ever growing number of attendees. But there’s one thing that stands out: the software vertical is getting stronger and stronger with each affiliate show. […]

Busting the Myths on Google PageRank

Posted on July 12th, 2012 by

PageRank: What is it, exactly?

People define PageRank in lots of ways. Either as a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page, or as the methods Google uses to determine the relevance of a web page. […]

How to Find Link Prospects with Social Media

Posted on June 6th, 2012 by

A strategic link building process means more than just choosing one or two strategies for building links and simply running with them. To build a complete link portfolio and have the best chance of success, you need to have a combination of credible links from multiple sources along with a number of high quality links from websites relevant to your industry. […]

3 Custom Optimization Tips for Your Shopping Cart

Posted on May 14th, 2012 by

Shopping cart optimization can result in easily measurable, lucrative results, mainly because:

  • there is clear buying intent for the users that get to the shopping cart;
  • the goal of the optimization is very clear and straightforward: increase revenue. […]

6 Tips to Activate Stagnant Affiliates

Posted on May 11th, 2012 by

There isn’t a single merchant on this world selling through affiliate programs that hasn’t got idle affiliates. These are affiliates that are not active, meaning that they don’t generate any sales or, worst case, they don’t even refer traffic for the merchant (no exposure for the merchant’s products). When labeling an affiliate as “inactive” from the time’s point of view, you should take into consideration his sales history (if any) – the frequency / amount of sales he was generating at one point – and also the type of product / services you sell through them. In the software vertical, for example, an affiliate promoting consumer software get inactive quicker than an affiliate promoting enterprise products. […]