Rethink Commerce Blog

Marketing & Sales

Measuring the Real Value of Social Networks: Facebook, Twitter, LinkedIn… You Name it

Posted on December 2nd, 2008 by

The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article made me want to obtain even more “actionable data”.

So I went a little deeper into it and, after some tricks and implementations, I decided to share the findings with you. So here goes my second article for the series: 10 things you (probably) didn’t know about your visitors. If you missed the first one about visitors that lost their way, check it now. […]

Why you Should Get on the Twitter Train?

Posted on November 27th, 2008 by

Right around this time of year, you’re going to start seeing Predictions for 2009. Let me post mine: 2009 is the year you as the CEO of your microISV, startup or ISV get on Twitter.

For those of you who’ve managed to avoid Twitter, or dismissed it as some pointless flakey time waster, here’s a few current facts you should consider: […]

Checklist before (re)launching a website for the win!

Posted on November 12th, 2008 by

After so much work you’ve done redesigning your website, adding all those cool features and getting rid of all annoying bugs, it would be a pity to ruin everything because you forget the small but essential details.

You cannot afford to lose page rank, valuable links or loyal visitors, in a word, you should not lose more than you win with the new version of the website. […]

Firefox for Web Marketing Ninjas

Posted on October 30th, 2008 by

I am writing this article for at least 75% of you, who, according to our tracking tools, are using Firefox to read this blog. The chances are that your Firefox browser is not “naked”, as dressing it up is what makes it such a great and beloved browser around the world. […]

Getting on the right side of economics

Posted on October 24th, 2008 by

Unless you’ve been on a raft in the middle of the Pacific this last month, you’ve noticed more than a few financial sharks circling around your microISV or startup.

The Credit Crunch, Iceland – the hedge fund with glaciers – hitting the Titanic of ansy bankers and locking up more than few billion pounds in the U.K., Germany, with banks being reorganized faster than a new round of beer during Octoberfest; the United States – partly nationalizing its banking system in order preserve the Free Enterprise System (sic), governments changing their tune and throwing hundreds of billions of dollars around: Something is Going On. Call it the Global Economic Crisis, with film on every newscast. […]

Effectively Choosing Website Colors

Posted on September 15th, 2008 by

I was doing some research a few days ago in order to update an old article about effectively choosing colors for websites posted on the Resources section on Avangate website. My goal was to aid web developers with useful instruments for choosing the colors that should best suite their business.

I thus came across a very useful tool, DeGraeve Color Generator that knows how to extract the palette of colors from various websites, just by providing an URL. Besides that, this instrument can be used to extract colors from photographs.

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