Rethink Commerce Blog

Marketing & Sales

Optimization Tips That Will Grow Conversions

Posted on September 25th, 2018 by

Is conversion optimization magic? Is it only for people in a top-secret club you need a special password to join? Nope! It’s a pretty straightforward endeavor that follows a specific process, and anyone can learn to get good at it. […]

12 Tips to Optimize the Customer Lifecycle

Posted on September 13th, 2018 by

No matter where you are in the customer lifecycle, you can almost certainly benefit from some amount of optimization. Whether you want creative growth hacks or proven customer lifecycle marketing tips, we’ve compiled the best of both in this blog post to help you take your eCommerce business to the next level. […]

Industry Buzz – August 2018

Posted on August 31st, 2018 by

Hi sellers!

This month, we’ve got good news for shoppers: 2Checkout now supports Apple Pay, an increasingly popular global payment method with over 125 million active users. Shoppers can use iPhones, Apple Watches, iPads and Mac computers to complete purchases in just a few clicks. […]

How to Improve Organic User Acquisition in 5 Steps

Posted on August 21st, 2018 by

 

Have you been struggling to acquire more users organically? Check out this helpful presentation, Organic User Acquisition: Tactical Ways to Grow Your User Base, from Alex Birkett of HubSpot—or read our quick summary below to get started. […]

How To Effectively Follow Up On Your SaaS Leads

Posted on August 7th, 2018 by

Winning SaaS leads is easily becoming the bane of every B2B marketer’s existence. A study from Hubspot proves just that:

  • 63% of marketers believe that lead and traffic generation are among the most challenging parts of B2B marketing.
  • 38% of sales representatives believe that earning a response from leads is becoming increasingly difficult.

[…]

Industry Buzz – July 2018

Posted on July 31st, 2018 by

Hi sellers!

 

As always, we’re bringing you our monthly Industry Buzz, featuring the you-shouldn’t-miss resources around the web. So read on to find out the latest eCommerce trends you should know, how the payments industry is evolving, which emerging technologies you should keep an eye on, and how to get better and better at selling digital products. […]