Rethink Commerce Blog

Marketing & Sales

How to Create Better Forms

Posted on November 29th, 2018 by

What is a (digital) form?

In a broader sense of the meaning, a form, is an interface that collects through interactions, the required information, in a logical, meaningful way, and then passes it to at least one third party entity.

Sounds complicated, right? […]

2Inspire Series – Interview with Sujan Patel, Co-Founder of Mailshake & Ramp Ventures

Posted on November 21st, 2018 by

Welcome to another episode from our “2Inspire” series, where we ask entrepreneurs, managers, creative people we admire, different questions about themselves. How did they get to where they are? What did they do before? What does a day or week in their professional/personal lives look like?

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How to Get Started With SEO for Your SaaS Startup’s Website

Posted on October 29th, 2018 by

What are some of the questions that keep SaaS startup founders up at night? Having gone through this list of 69 marketing questions that all SaaS companies should ponder, we decided to try to answer a few that are usually very important for early-stage startups. The answers should help your SaaS startup with a few of the fundamentals to establish a solid base for future growth and profitability. […]

Are You Ready to Ramp up Your Holiday eCommerce Sales?

Posted on October 23rd, 2018 by

Every annual holiday is an opportunity to engage with your customers and drive sales, yet nothing beats the celebrations streak during the last quarter of the year.

The holiday “commercial” season formally begins in October, with Halloween, continues with Black Friday, and leads up to a slew of buildup to the December holidays. You definitely don’t want to miss the seasonal promotional opportunities to maximize your online sales, especially considering your competitors may have started preparing already. […]

4 Content Marketing Challenges and How to Overcome Them

Posted on October 9th, 2018 by

Every marketer has heard the refrain: “content is king.” Yet only 9% of marketers had developed a systematic approach to content in 2017, according to Fernando Angulo, Head of International Partnerships at search analytics software provider SEMrush. In his recent webinar presentation, “Content Marketing Challenges for Your eCommerce Business”, Fernando outlined four major challenges that content marketers face and suggested how to overcome them and develop a systematic approach to content marketing success. […]

The Best SEO Tools to Optimize Your Website and Improve Rankings

Posted on September 26th, 2018 by

Selling online in 2018 has become more challenging than ever before. To stand out in such a competitive space, you need to optimize your website for search engines by targeting specific keywords and keeping up with the latest optimization trends. You have to read about the latest changes to search engine results pages, stay informed about both on-page and off-page best practices, keep track of analytics and numbers, monitor performance and so on. […]