Rethink Commerce Blog

Marketing & Sales

How to Make a Freemium Model Work for Your SaaS Business

Posted on February 22nd, 2017 by

SaaS businesses face some of the fiercest competition around. As such, it’s important to win the loyalty of customers and find ways to make your software stand-out from the rest. It’s not just about determining the right price for your subscription or SaaS offering and the product capabilities, it is also about how you get users to see what your offer is about.

Many SaaS providers are adopting a “freemium” model to entice new customers to their platforms. Others, free trials. In this article, we’ll focus on freemium. The gamble here — and the question on many SaaS marketers’ minds—is whether they can actually convert those users from the freemium option to the premium option. […]

Increasing Customer Lifetime Value for Software and SaaS Subscriptions

Posted on February 7th, 2017 by

Most companies have some idea of their customer acquisition costs, or CAC. But another key metric for software companies isn’t always tracked as closely: customer lifetime value (CLV), or the value a customer is expected to bring to a company over time. It’s incredibly important to keep customers subscribed, renewing, buying more and upgrading after they select your product. However, extending the customer relationship in this way won’t happen accidentally. It takes some conscious planning, effort and testing, and it all starts with tracking your CLV. […]

Tracking Website Visitors’ Activity with Google Analytics – a Step by Step Guide

Posted on January 19th, 2017 by

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]

The Ultimate 2017 Events Calendar for eCommerce & Digital Marketing Professionals

Posted on January 13th, 2017 by

Taking the time to attend industry conferences is very important for so many reasons. Here are a few: […]

What You Need to Know About Local Payments in Japan

Posted on December 22nd, 2016 by

Any business operating internationally knows you cannot succeed in a country without first knowing its financial trends and structures. Understanding just how potential customers tend and expect to pay for your software, particularly when it comes to recurring payments, is a crucial part of developing a service that resonates with your local audience. […]

What Does “Customer Success” Mean for Software and SaaS and How Do You Measure It?

Posted on December 20th, 2016 by

In any business, “customer success” is that sweet spot where you’ve converted a lead and turned them into a loyal advocate for your brand . However, that’s easier said than done. No doubt, you know the importance of reducing churn, but if you’re just focusing on one metric, you may be missing the bigger picture: making sure the customers that stay are getting real value from your product, rather than just making it work. What does “customer success” mean and how do you measure it? […]