Rethink Commerce Blog

Marketing & Sales

Why Software & SaaS Shoppers Abandon Shopping Carts

Posted on June 21st, 2017 by

We’ve all been there.

Whether you call it window shopping, comparing prices, exploring gift options, or just mere curiosity, it’s followed by abandoning the checkout process. […]

Industry Buzz – May 2017

Posted on June 6th, 2017 by

Hi Sellers!

We’re proud to bring you yet another collection of software industry resources that will help you in managing your business. Whether it’s expert tips on conversion rate optimization, tactics for protecting your business against cyberattacks or even more reasons to switch to SaaS, we’ve got you covered. […]

6 Social Media Musts Your B2B Company Can’t Ignore in 2017

Posted on May 26th, 2017 by

Social media is already popular, but it’s still constantly evolving. As a matter of fact, the number of social media users in January 2017 grew by 21% compared with 2016. That tremendous YoY growth tells us that social media isn’t going away anytime soon(Yay!). […]

Do You Know Everything About CRO? 17 Experts Share Their Insights

Posted on May 19th, 2017 by

If you’re not growing, you’re dying. Sadly, many companies start their conversion rate optimization (CRO) strategy off on the wrong foot, with dated or generic tools that won’t help them grow. […]

7 Best Practices for Localized Pricing for Software Applications

Posted on May 18th, 2017 by

No localization strategy is complete without localized product pricing. While most shoppers abandon their carts due to checkout processes that aren’t optimized, concerns about transaction security or payment-related reasons, there are additional reasons for abandonment, such as a desire to compare prices. […]

Tested Tactics to Reduce Voluntary Churn and Retain Customer Loyalty

Posted on May 4th, 2017 by

In e-commerce businesses today, customer success depends on not only growing your customer base, but also nurturing customer loyalty. Everyone wants to gain new accounts, but implementing marketing strategies that actually succeed becomes more expensive and difficult if a large number of the customers you acquire end up leaving on a regular basis. With recurring revenue businesses, high churn rates can seem like a losing battle.

But there are proven steps you can take to prevent voluntary churn. […]