Rethink Commerce Blog

Marketing & Sales

4 Content Marketing Challenges and How to Overcome Them

Posted on October 9th, 2018 by

Every marketer has heard the refrain: “content is king.” Yet only 9% of marketers had developed a systematic approach to content in 2017, according to Fernando Angulo, Head of International Partnerships at search analytics software provider SEMrush. In his recent webinar presentation, “Content Marketing Challenges for Your eCommerce Business”, Fernando outlined four major challenges that content marketers face and suggested how to overcome them and develop a systematic approach to content marketing success. […]

The Best SEO Tools to Optimize Your Website and Improve Rankings

Posted on September 26th, 2018 by

Selling online in 2018 has become more challenging than ever before. To stand out in such a competitive space, you need to optimize your website for search engines by targeting specific keywords and keeping up with the latest optimization trends. You have to read about the latest changes to search engine results pages, stay informed about both on-page and off-page best practices, keep track of analytics and numbers, monitor performance and so on. […]

Optimization Tips That Will Grow Conversions

Posted on September 25th, 2018 by

Is conversion optimization magic? Is it only for people in a top-secret club you need a special password to join? Nope! It’s a pretty straightforward endeavor that follows a specific process, and anyone can learn to get good at it. […]

12 Tips to Optimize the Customer Lifecycle

Posted on September 13th, 2018 by

No matter where you are in the customer lifecycle, you can almost certainly benefit from some amount of optimization. Whether you want creative growth hacks or proven customer lifecycle marketing tips, we’ve compiled the best of both in this blog post to help you take your eCommerce business to the next level. […]

Industry Buzz – August 2018

Posted on August 31st, 2018 by

Hi sellers!

This month, we’ve got good news for shoppers: 2Checkout now supports Apple Pay, an increasingly popular global payment method with over 125 million active users. Shoppers can use iPhones, Apple Watches, iPads and Mac computers to complete purchases in just a few clicks. […]

How to Improve Organic User Acquisition in 5 Steps

Posted on August 21st, 2018 by

 

Have you been struggling to acquire more users organically? Check out this helpful presentation, Organic User Acquisition: Tactical Ways to Grow Your User Base, from Alex Birkett of HubSpot—or read our quick summary below to get started. […]