Rethink Commerce Blog

Marketing & Sales

Tracking Website Visitors’ Activity with Google Analytics – a Step by Step Guide

Posted on January 19th, 2017 by

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]

The Ultimate 2017 Event Calendar for eCommerce & Digital Marketing Professionals

Posted on January 13th, 2017 by

Taking the time to attend industry conferences is very important for so many reasons. Here are a few: […]

What You Need to Know About Local Payments in Japan

Posted on December 22nd, 2016 by

Any business operating internationally knows you cannot succeed in a country without first knowing its financial trends and structures. Understanding just how potential customers tend and expect to pay for your software, particularly when it comes to recurring payments, is a crucial part of developing a service that resonates with your local audience. […]

What Does “Customer Success” Mean for Software and SaaS and How Do You Measure It?

Posted on December 20th, 2016 by

In any business, “customer success” is that sweet spot where you’ve converted a lead and turned them into a loyal advocate for your brand . However, that’s easier said than done. No doubt, you know the importance of reducing churn, but if you’re just focusing on one metric, you may be missing the bigger picture: making sure the customers that stay are getting real value from your product, rather than just making it work. What does “customer success” mean and how do you measure it? […]

The Science of Better Conversion

Posted on December 15th, 2016 by

Our job at Conversion Sciences is to design web tests for companies; tests that tell us exactly what we want to know about a web page or shopping cart and nothing more. We agonize over the subtle things that introduce bias into our test. We always want to test the right thing. […]

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Posted on November 22nd, 2016 by

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to advertising. In 2014, companies spent $121B (US) globally to drive buyers through their ecommerce sites and purchase funnels. With the increased budgets, though, come greater expectations. And while businesses received approximately $2.5 trillion (US) in combined B2B and B2C online revenue, they also left more than $4 trillion on the table, or, to be exact, in the shopping cart. […]