Rethink Commerce Blog

Marketing & Sales

The Path to a High-Converting Customer Retention Program

Posted on November 15th, 2017 by

This blogpost is based on our webinar with Talia Wolf, Founder and Chief Optimizer at Uplift and one of the most influential voices in conversion optimization and retention.

 

Everyone knows a version of this stat: it’s 5X more cost-effective to retain a customer than acquire a new one.Yet too few of us are actually investing nearly as much in customer retention as we do in acquisition.

Creating a high-converting customer retention program is no accident, but it’s also no mystery: the steps to building an effective retention program have been tested and proven many times over. […]

Valuable SaaS Customer Acquisition Strategies from the Experts

Posted on November 10th, 2017 by

Needless to say, customer acquisition is one of the most critical factors that determine SaaS growth. So if you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers. […]

Selling Software, SaaS or Online Services? Check Out the 2017 Digital Commerce Benchmark

Posted on October 24th, 2017 by

Staying on top of the software, SaaS and online services industry and purchase trends is absolutely vital if you want to sell your products and services online at a global level. […]

25 Excellent eCommerce Quotes from the Experts

Posted on October 20th, 2017 by

The eCommerce industry is always changing, evolving and pushing business owners to try new things in order to avoid business failure. Technology, holidays, seasons, data, events – they are all impacting eCommerce businesses in one way or another. In this ever-changing medium, the only thing that helps you stay successful is keeping up with trends and industry’s best practices at the same time. […]

10 Holiday Planning Tips for Software, SaaS & Online Service Companies

Posted on October 19th, 2017 by

The holiday season is just around the corner, and you know what this means: not only chestnut roasting on an open fire, but plenty of holiday sales opportunities to leverage. It’s high time to get in full swing with holiday planning – if, of course, you want to stand out from the crowd and boost your online sales on these busiest shopping days of the year. […]

How to Choose the Right Digital Commerce Platform for Your Software & SaaS

Posted on October 11th, 2017 by

So your software business is at the point where you think you’re ready for the next step. Be that to embrace a new business model, go into a new market, or simply optimize your eCommerce operations. You’re interested in finding a digital commerce platform that will help streamline sales and let you focus on your product and customers.

But how do you evaluate commerce platforms and choose the one that’s right for you? […]