Rethink Commerce Blog

Marketing & Sales

20 Brilliant Books that SaaS Experts Recommend

Posted on August 17th, 2017 by

There are plenty of blogs and websites dedicated to SaaS out there, but sometimes nothing beats a good book. An expertly written book offers a great way to learn in-depth strategies and tactics that you can explore in your day-to-day tasks and along your long-term career path.

It’s always a good idea to explore new resources to continually grow your knowledge, so I asked a few experts to recommend their favorite SaaS growth books. Some are sales related, some offer a fresh perspective on content marketing and others cover great growth hacking techniques. Suggestions came from a variety of experts, including Max Alts, Nikki Elizabeth Demere, Phil Wainewright‏, Aaron Ross, Ian Moyse, Andy Mura and more. […]

Curb Involuntary Churn with Tips and Tricks on How to Increase Authorization Rates

Posted on July 27th, 2017 by

Every year, cloud software and online services companies lose millions of dollars in potential recurring revenue to customer churn. While reducing churn is mission one for any subscription-based business, most retention strategies neglect one of the biggest and most recoverable causes of lost recurring revenue: failed payment authorizations. […]

17 Useful Social Media Listening Tools to Track Your Brand

Posted on July 21st, 2017 by

Are you listening to what people are saying about you on social media? You might think so.

But if you’re not taking action based on what you hear, you’re actually just monitoring. This article lays out the difference between social media monitoring and listening and helps you get started with both. […]

Hitting the Payments Wall

Posted on July 13th, 2017 by

Limitations of Traditional Payment Processors

With all the buzz around payments, it’s no surprise to see the industry undergoing another round of consolidation, or to hear of yet another challenger jumping into the fray. What is surprising, however, is that the industry as a whole has not done enough to advance its capabilities to match fast enough savvy buyers’ requirements. […]

5 Effective SaaS Marketing Strategies for Reaching Millennials

Posted on June 29th, 2017 by

We’re entering a new era: millennials, formerly a favorite target audience for many “hip” B2C marketers, are becoming relevant for B2B industries as well. The oldest members of this generation are now in their early thirties, entering management positions with buying power and becoming prime targets for SaaS providers. […]

Why Software & SaaS Shoppers Abandon Shopping Carts

Posted on June 21st, 2017 by

We’ve all been there.

Whether you call it window shopping, comparing prices, exploring gift options, or just mere curiosity, it’s followed by abandoning the checkout process. […]