Rethink Commerce Blog

Marketing & Sales

3 Reasons Why you Need to Manage Your Business’s Online Reputation

Posted on March 23rd, 2018 by

Over the past decade or so, the climate that businesses must operate within has been changing drastically. Gone are the days of word-of-mouth and referrals getting customers through your doors or booking appointments with your business. This digital age that we all live in also means that businesses must now learn to thrive online just like they have with their brick-and-mortar locations. […]

How to Create High-converting Signup Forms

Posted on March 20th, 2018 by

Anyone running an online business today has faced this problem at some point: how do you grow your mailing lists and generate more leads? […]

Engagement Scoring and Churn Prediction for Subscription Businesses

Posted on March 14th, 2018 by

Did you know that up to 80% of the people that churn are customers with low or no engagement? Such numbers can break your business if you don’t do something about it. This is what I said in a recent webinar on … Engagement Scoring and Churn Prediction for Subscription Businesses. […]

14 Great Social Media Tools for SaaS Marketers

Posted on March 8th, 2018 by

Social media is all about innovative strategies and smart tools these days. And it’s no wonder since you can find a tool to help you in just about anything: community management, scheduling, automation, content curation and the list goes on. […]

Industry Buzz – February 2018

Posted on February 28th, 2018 by

This month, we’re bringing you the usual roundup of product updates and resources, the latest industry buzz and helpful tips for growing your business. […]

Marketing Automation vs. Email Marketing: What’s the Difference?

Posted on February 21st, 2018 by

Marketers may be confused about the difference between email marketing and marketing automation. It’s easy to think you have all your email marketing bases covered if you’ve scheduled a newsletter to go out every month or so. The leads should start to roll in as soon as that’s in place, right? But an email newsletter, along with other email marketing efforts, can be much more effective when tied into a marketing automation system that nurtures customers according to their needs, rather than your marketing schedule.

In this post, we explore a few features of marketing automation platforms and reveal how they go beyond simple email marketing to serve customer needs and enable your success. […]