Rethink Commerce Blog

Marketing & Sales

15 Killer CRO Strategy Infographics You Must See

Posted on September 15th, 2017 by

There can no longer be any doubt that conversion rate optimization (CRO) is incredibly important. Even a modest increase in conversion rate can produce an enormous increase in profit for your business.

But CRO is hard. There are a lot of expert tips to try, many of which are compiled in long articles that can seem endless. Sometimes it’s easier to learn using visuals because the information tends to stick better. We collected 15 amazing infographics that will teach you everything you need to know about CRO.
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7 Ways to Make It Easier for Your Customers to Renew Subscriptions

Posted on September 6th, 2017 by

Every marketer should know by now that retaining customers is more cost-effective than acquiring new ones. On average, it costs five times as much to attract a new customer than to keep an existing one. In other words, turning a blind eye to your existing customers can put you out of business faster than you might expect. […]

Simple Tips and Tricks to Grow Your Small Online Business

Posted on August 28th, 2017 by

Building an online business isn’t always the hardest part of being an entrepreneur. Sure, it takes a lot of work to turn your great idea into a business. At some point, though, you need to get serious about growing that business. […]

What Makes Users Stick with Your SaaS?

Posted on August 21st, 2017 by

Find Your North Star Metric to Enable More Effective SaaS Customer Retention Strategies

 

Every company has one, but not every company knows it. No, it’s not a secret office passageway, or a skeleton in the break room closet. It’s a “North Star Metric,” or the SaaS customer retention metric that shows you exactly what you need to do to get users to stick with your product instead of defecting to a competitor. […]

20 Brilliant Books that SaaS Experts Recommend

Posted on August 17th, 2017 by

There are plenty of blogs and websites dedicated to SaaS out there, but sometimes nothing beats a good book. An expertly written book offers a great way to learn in-depth strategies and tactics that you can explore in your day-to-day tasks and along your long-term career path.

It’s always a good idea to explore new resources to continually grow your knowledge, so I asked a few experts to recommend their favorite SaaS growth books. Some are sales related, some offer a fresh perspective on content marketing and others cover great growth hacking techniques. Suggestions came from a variety of experts, including Max Alts, Nichole Elizabeth DeMeré, Phil Wainewright‏, Aaron Ross, Ian Moyse, Andy Mura and more. […]

Curb Involuntary Churn with Tips and Tricks on How to Increase Authorization Rates

Posted on July 27th, 2017 by

Every year, cloud software and online services companies lose millions of dollars in potential recurring revenue to customer churn. While reducing churn is mission one for any subscription-based business, most retention strategies neglect one of the biggest and most recoverable causes of lost recurring revenue: failed payment authorizations. […]