Rethink Commerce Blog

Business

What Does it Take to Sell Through Affiliates?

Posted on July 30th, 2009 by

Part Two – PAD Files

This is the second part of a series of blog posts about making the affiliate sales channel bring revenue to software vendors. In the first post I focused on the importance of the affiliates information page and how it helps you recruit affiliates. In this post, I will talk about another important component of the affiliate sales channel optimization process: PAD Files. […]

How Should Startups Approach ReadWriteWeb

Posted on July 23rd, 2009 by

ReadWriteWeb – Web technology blog

Bob Walsh’s new book, “The Web Startup Success Guide” has just been officially launched on Amazon. As promised in my previous post, here is another example of what you’ll find in his book after purchase. It’s a cool interview he made with Marshall Kirkpatrick, Lead Writer at  ReadWriteWeb, who gives advice to tech startups on approaching him with newsworthy information. Hope you’ll find it useful as well, here’s the interview:

Bob: What’s the right way for startups to approach you who want you to write about them? What’s the wrong way? […]

Avangate reviewed in “The Web Startup Success Guide” by Bob Walsh

Posted on July 16th, 2009 by

I’m really excited to bring to your attention the brand new book written by our friend and collaborator, Bob Walsh.  It’s called “The Web Startup Success Guide” and its official launch date is next week, on the 22nd of July, 2009 (you can find it on Amazon). The book promises to be a great resource for startups, the must-read type and I can’t wait to get a copy:). I promise a larger review after I read the whole book, until then, just wanted to share with you a short excerpt about Avangate. […]

Shopper Trust & Conversion Rates

Posted on July 8th, 2009 by

During a research on shopping cart conversion rates I did the last couple of weeks, I found websites with 0,4% funnel conversion rates and others with completion rates up to 70%. I never expected to find such big discrepancies; no analysis can be made in such conditions so I started to look up  reasons for these discrepancies.

After talking to different software vendors about various issues their potential customers reported and after noticing different trends in multiple analytics data, I found the fugitive criminal guilty for many many abandons in shopping carts: Shopper Trust. […]

What Does it Take to Sell through Affiliates? Part One – Affiliates Info Page

Posted on June 24th, 2009 by

Lots of software vendors ask themselves this question and, unfortunately, I’ve seen cases when the conclusion they reach is that “affiliate marketing doesn’t work” or as Joel Spolsky says, in his case, it’s “ a big waste of time“.

Both for these vendors and for the ones that think their affiliate sales channel could be improved and seeing the positive feedback I got from our software publishers regarding the issue of vendor involvement to motivate affiliates, I’m starting a series of posts with a more hands-on approach. I hope you will find them useful.

Affiliates Info Page

The first thing I’m going to talk about is what you can do in order to help potential affiliates find you and join your affiliate program, thus maximizing the chances to sell more using this channel. […]

60 Minute Crash Course on Channel Management

Posted on June 22nd, 2009 by

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes to lay the foundations for a successful reseller network to the latest technologies available for channel management. […]