Rethink Commerce Blog

Business

The most important startup decision you may forget to make

Posted on March 12th, 2009 by

Recently I’ve been working on my next book – working title The Software Startup Success Guide – and I noticed that easily one of the most important decisions you can make as a startup gets practically no attention: What platform are you going to build on?

Back in the age of Bill and Steve, startups could pick any platform they wanted so long as it was either Microsoft’s or Apple’s. Nowadays, you as a developer who’s going to go down the Startup Road have a huge and sometimes confusing range of platforms to build on. […]

How is the software channel coping with the crisis

Posted on February 27th, 2009 by

No more than 20 questions :) and you will receive a full copy of the survey report.

I won’t lie to you: at the beginning of the month we had no intention of doing a survey on channel distribution in the software industry. Now we are.  More than that, we have put more and more effort into it as we were designing the questionnaire and it’s grown into this wonderful piece of research … It  became my baby project. […]

How to track downloaders?

Posted on February 26th, 2009 by

To be honest more and more software vendors our company works with don’t track downloads and, what is more exciting, “downloaders”. So, I went to my favorites dev geeks in our team, Alex and Serban, and asked them to help me find out a really-really easy way on how to track downloads and “downloaders”. […]

10 Steps to a Successful Business Networking Event

Posted on February 23rd, 2009 by

Picture taken during the “Casual Drinks with Avangate” Business Networking Event.

I am sure that many of you participated to a wide range of events and noticed some good or bad practices.  I have recently been involved in organizing a business networking event for Avangate US office, so I put a lot of thought in it and also gained access to all stages of business event organizing, including feedback from participants. […]

Fake it until you make it?

Posted on February 20th, 2009 by

I’m not sure how to start this post, but most techniques of overcoming the writer’s block say that you should write something and worry later about how it looks. Besides, I only have 27 minutes to write it until the next meeting.

Let’s see. […]

Getting attention for your startup

Posted on January 27th, 2009 by

What’s the one thing your startup needs more than great code, a killer marketing message or a compelling offer? Attention. Without attention, no one will know your startup has created the must-have web, desktop or mobile app of 2009, or that you even exist.

So how do you get attention? In this post I’d like to suggest 3 ways to get attention when you don’t have the kind of money it takes to hire a great PR firm with connections that will do more than spam every online writer with a heartbeat and an email address. […]