Rethink Commerce Blog

Business

Fake it until you make it?

Posted on February 20th, 2009 by

I’m not sure how to start this post, but most techniques of overcoming the writer’s block say that you should write something and worry later about how it looks. Besides, I only have 27 minutes to write it until the next meeting.

Let’s see. […]

Getting attention for your startup

Posted on January 27th, 2009 by

What’s the one thing your startup needs more than great code, a killer marketing message or a compelling offer? Attention. Without attention, no one will know your startup has created the must-have web, desktop or mobile app of 2009, or that you even exist.

So how do you get attention? In this post I’d like to suggest 3 ways to get attention when you don’t have the kind of money it takes to hire a great PR firm with connections that will do more than spam every online writer with a heartbeat and an email address. […]

Exciting News for Avangate Affiliates and Vendors

Posted on January 16th, 2009 by

I remember from my early days as an affiliate that waiting for the commission check to arrive, then cash it in were amongst the most annoying things of the affiliate marketing business.

It was annoying because you had to wait for the money to re-invest instead on focusing on growing the business. Wire transfers sometimes are subject to high banking fees. […]

Shopping Cart Customization – a MUST!

Posted on December 19th, 2008 by

When you sell software online, an important issue in the buying decision of the clients is the consistence and appearance of the website that sells, especially the shopping cart section. This is generated by the customers’ need to feel confident in your online store before they decide to buy something and give their credit card details. […]

Measuring the Real Value of Social Networks: Facebook, Twitter, LinkedIn… You Name it

Posted on December 2nd, 2008 by

The other week, Brian Clifton wrote a very neat article on his well-known blog about tracking social networks by using filters. The data I got from the implementations he recommended in that article made me want to obtain even more “actionable data”.

So I went a little deeper into it and, after some tricks and implementations, I decided to share the findings with you. So here goes my second article for the series: 10 things you (probably) didn’t know about your visitors. If you missed the first one about visitors that lost their way, check it now. […]

Why you Should Get on the Twitter Train?

Posted on November 27th, 2008 by

Right around this time of year, you’re going to start seeing Predictions for 2009. Let me post mine: 2009 is the year you as the CEO of your microISV, startup or ISV get on Twitter.

For those of you who’ve managed to avoid Twitter, or dismissed it as some pointless flakey time waster, here’s a few current facts you should consider: […]