Multiply your recurring revenue opportunities with the latest collection of features in Avangate’s 2013 winter release. Take the digitization of your customer centric experiences to the next level, embrace the proliferation of touchpoints and diversify your reach across channels. We’re continuing our investment into enhancing configurability and control, providing deeper alignment with your systems and accelerating time to market.
Advanced Subscription Management
Subscription management enables you to manage recurring revenue intelligently to increase conversion rates, optimize the purchase funnel, boost retention and minimize lost sales.
Cards on file for returning customers
Generate tokenized payment links for returning customers to display their previously used credit cards in the shopping cart, along with their pre-filled billing information. Advanced customizations can reduce the length of the purchase funnel and streamline the purchase process all the way down to a single click.
Custom renewal buy links for on-demand subscriptions
Your customers can start taking advantage of dedicated campaigns and special offers to renew their subscriptions on demand, well ahead of the expiration or renewal deadline. This is a great way to:
- Increase retention rates using early renewals and amendments for specific subscriptions to specific customer cohorts.
- Decrease churn by creating tailored subscription offerings to incentivize renewals, such as discounts, superior options, extended lifecycles and even upgrades to different products or plans.
Intelligent payment routing enhancements
The latest upgrades to payment routing along with the retry logic and Account Updater service have increased conversion rates by as much as 30% in some scenarios. Avangate’s payment engine can route payments to the appropriate gateway based on easily configurable rules like transaction type (new acquisitions and renewals), payment methods, currencies, customer billing country, and now also authorization response codes for failed communications. The addition is designed to recover recurring payments if the initial transaction fails (due to an expired credit card, for example) by automatically utilizing backup gateways covering payments generated from auto renewals and trial conversions.
Expanded Customer Management
Reducing customer churn is a key best practice in recurring revenue management strategies, but minimizing attrition is just part of the story. You can now empower your customers to take an active role in payment management and facilitate successful conversions.
myAccount multiple card management
myAccount now features advanced functionality that enables customers to add and update credit or debit cards to their accounts. Payment management is available for imported subscriptions, as well as for purchases that involve PayPal, Direct Debit and bank transfers.
Advanced multi-channel promotions
Avangate promotions have evolved to allow unmatched granularity. Discounts can now be configured to impact pricing options, allowing you to incentivize very specific purchases. For example, discounts applied to premium offerings can enhance the appeal of more expensive configurations and add-ons compared with basic subscriptions.
In addition, we’ve added a new piece of functionality to the mechanism that controls the price of partner orders. You can take advantage of coupon codes to offer discounts, on top of on-demand price cuts and highly configurable partner margins to increase sales via indirect channels.
Enhanced cross-selling and up-selling
Provide vendors with flexibility and control over the point in the purchase process when a cross-selling offer is displayed to shoppers. The options available include placements within different steps of the ordering process – in cart, review page or at the end of the funnel in the Thank You page.
PO Reference Tracker
Customers using Purchase Orders (POs) as the payment method during the ordering process can now set purchase order identifiers to track and manage purchases in their own system. The Shopper Reference Number (Internal PO Number) entered during the ordering process will be included in invoices, order details and notifications to help make PO management more efficient.
Deeper Integration with New APIs
The Avangate API can easily extend your reach across touchpoints and channels, offering comprehensive support for order, subscription, product catalogue, customer and partners management.
Products & Pricing API
Use the new Products & Pricing API to easily extract product and pricing details from the Avangate system. This release is only a part of the full Products & Pricing API story, and we want to let you know that we’re working to expose additional cPanel functionality in this API in the near future.
Channel Manager API
Avangate is now exposing Channel Manager (Partner) functionality, such as placing new orders and making payments, through our API. Both SOAP and JSON-RPC are supported for the Avangate Channel Manager API.
Single Sign-On for myAccount, eStore, Partner Portals
Simplify your customers’ and partners’ login experiences in Avangate myAccount by using single sign-on (SSO) to provide seamless account access to customers authenticated in your system. With SSO, users are required to provide their login information to your system only once. After that, you can easily redirect users into their myAccount to leverage our advanced order, subscription and payment management functionality. Additionally, SSO is a big part of the process that lets repeat customers use cards on file for streamlined ordering.
SSO also helps get partners authenticated in your system for their Avangate Channel Manager accounts. Use SSO to expedite access to Avangate Channel Manager functionality for authenticated partners, enabling them to place orders as well as manage payments, and customers.
Leading Commerce Platform
Import/Export XML – Products & Pricing
XML support for importing and exporting product and pricing information offers:
- Frictionless account migration.
- Simplified importing of products from a third-party system.
- Automated product and pricing management.
New payment methods support
We’ve added support for new payment methods so you can achieve higher conversion rates when selling locally in Brazil and Russia.
- Local Brazilian cards /with installments – Customers in Brazil can now pay for your products with locally issued Visa and MasterCard cards (national cards account for around 70% of cards issued, while international for 30%) for transactions limited to home currency Brazilian Real to pay for your products/subscriptions. Furthermore, you can enable Brazilian shoppers to take advantage of installment payments to segment their total order cost into manageable amounts. The customer can thus pay through an agreed number of installments which usually counts between three and six. In conjunction with Boleto Bancario, this gives you access to over 80% of Brazilians using local payment methods online.
- QIWI – Millions of customers across Russia and the CIS already use QIWI for online purchases. QIWI provides shoppers with control over how they are billed online, as well as the flexibility to make offline transactions using a large network of ATM self-service terminals.
Better support with UX enhancements
New contextual tutorials in the cPanel help make even the most complex task a breeze and drastically reduce the learning curve during onboarding to the Avangate system. These helpful walkthroughs will take you step by step through every aspect of your tasks, acting as your personal on-page tour guides.
We’re speeding access to information, that is key to your business process, with the advanced quick search upgrade. Using the menu search capabilities you can easily locate features and functionality across the cPanel, as well as find order, customer and subscription details.
Chargeback Management 2.0
New chargeback reporting and monitoring tools are now available, simplifying tracking and management of disputes opened by your customers. We’ve also invested in advanced visibility and insight into how chargebacks evolve from the moment they open through to resolution.
This release brings over 200 new functionalities and 510 fixed bugs and enhancements since the last one. We appreciate the support of over 200 partners which contributed with feedback and inputs in our product development and encourage you to continue to share your experiences and requirements via our Control Panel, surveys and direct contact.
I’m thrilled to announce we have just closed a very strategic transaction with Francisco Partners. With this transaction, Francisco is acquiring Avangate and investing additional capital to further accelerate our already impressive growth. Francisco Partners is one of the most respected private equity firms in the world with over $7 Billion under management and we are extremely pleased to find an investment partner who shares our vision of Customer Centric Commerce. Even more importantly, the capital investment will help us further scale up our operations, deliver expanded platform capabilities, and better serve and support you, our customers.
When Avangate was founded 7 years ago, commerce for our software customers was already shifting rapidly with customers asking questions like — “How do we take advantage of this shift to online and digital distribution?” and “How do I start to sell into new global markets?” With each year, we have also seen the definition of what is considered software continue to evolve. We’re now seeing an explosion in SaaS and Cloud Services prompting new questions like — “How can I quickly optimize new business models, like subscriptions and usage-based billing,” and “How do I transition and monetize SaaS and Mobile,” to increasingly, “How can I maximize and monetize each customer touch point?”
The proliferation of customer choice, available information, and ubiquitous touch points has also changed buyer behavior at both traditional B2C and B2B companies driving buyers to not only look for information, but also to seek how they can interact and transact with you on their terms. These changes are forcing companies to rethink their commerce solutions.
Today, we have over 3,000 customers across more than 100 countries who have chosen us because they required a more customer centric and agile commerce solution that unites online eCommerce, reseller & affiliate management, subscription billing, and global payments in a single, complete platform.
Our new partnership with Francisco Partners is a significant milestone in Avangate’s journey and I would like to use this opportunity to thank you, our customers and partners, for your loyal support over the past 7 years. We could not have reached this milestone without you and we look forward to serving you for many years to come as you grow your worldwide sales – across channels, business models, and markets.
It’s that time of the year again! Merchants, networks, publishers, agencies and thought leaders are ready to get together on the US East Coast for the Affiliate Summit show. This year’s show runs from August 18 to 20 in Philadelphia, PA, and we hope to see you there.
As always, Avangate is going to be active on multiple fronts at this show:
- Networking: We’re sending a whole team to ensure you get your answers on the spot and the attention you need.
- Meetings: We’re setting aside time for one-on-one meetings with affiliates who want custom coaching.
- Education: We’re holding a presentation on how to sell in Europe through affiliates.
Here’s where you’ll be able to meet us at the show:
Networking on Sunday, August 18th, 12-6PM:
- Meet Market area, Table #111: We are looking forward to meeting you and sharing expert advice on selling digital goods and cloud services online through affiliates (including B2B). We’ll also have lots of freebies, an iPad giveaway and many other surprises, including invitations to an exclusive evening event hosted by Avangate..
Meetings on Monday, August 19th and Tuesday, August 20th: we are reserving these days for one-to-one meetings, so feel free to drop by our Meet Market table (#111) on Sunday to schedule a meeting with us for Monday or Tuesday.
Education on Tuesday, August 20th, 2-3PM:
- Level 100, 121ABC: In our session on How to Find, Recruit and Work with European Affiliates, we will share our deep knowledge of that topic using a variety of tactics and examples.
We also have a very special offer for new merchants joining Avangate following this show, but I’ll leave that information to the Sales guys to leverage! :) Just send us an email to schedule a meeting at the Affiliate Summit.
See you in Philly!
Avangate Summer 2013 Release has been designed to accelerate customer centric commerce for your business.
The feature set spans subscription management, customer management, Channel-enabled SaaS and other subscription-related business reporting and analytics, delivering a range of platform-wide enhancements to jumpstart your customer-centric strategies.
Advanced Subscription Management Capabilities
Customer Centric Dashboard
Avangate’s redesigned customer centric dashboard lets you assess the health of your subscription business at a glance – enabling valuable insight into how the customer base is evolving, total number of subscriptions and trial conversion rates.
The dashboard fine-tunes insights into your subscription business and enables easy actionability.
SaaS Reporting: Cohort Reports
Fighting churn and loss of repeat business need not be an uphill battle. Use Avangate’s new cohort reports to simplify the process of monitoring key SaaS metrics such as customer retention and recurring revenue.
The Subscription Cohort Recurring Revenue report enables you to track the evolution of subscription cohorts in terms of total revenue, average recurring revenue generated and number of payments received. Subscription Cohorts Churn focuses on churn and simplifies the process of comparing cohort attrition rates. Both reports include trial data from the Avangate system.
Avangate has diversified its billing models to help you accommodate pay-per-usage subscriptions and services. Take advantage of usage billing to split the total costs paid by customers each billing cycle into two components: a recurring base price for the subscription, and overage usage fees charged in arrears for the metered resources consumed. Customers pre-pay their subscriptions for upcoming billing cycles, and you track additional usage. At the start of a new billing cycle, Avangate charges customers the fixed subscription fee plus any usage costs incurred.
With the new pay-per-use models, Avangate is putting you firmly in control of usage handling, via self-service capabilities using the Control Panel and by automating usage management with the help of optimized integration capabilities through our API.
Co-termination of Subscriptions in myAccount
Customer satisfaction is a key contributing factor to customer retention. Avangate gives your customers’ flexibility and ease of use by simplifying how multiple recurring payments for their subscriptions are handled. Co-terminations, a new feature in Avangate myAccount, offer customers the option to synchronize recurring payments for multiple subscriptions. Customers can align disparate billing charges for ongoing subscriptions, and have all items renewed simultaneously via a single order to maximize simplicity.
Expanded Customer Management
Configurable Retry Logic for Renewals
Avangate is adding a new way to simplify the configuration of multiple renewal attempts for subscriptions that have expired due to transaction failures. Multiple renewal authorization tries are designed to counteract issues with automated recurring billing, such as lack of funds. With this new retry logic, Avangate has made it extremely easy to customize the renewal authorization process, fine-tuning it to boost renewal rates and to avoid critical service interruptions for your customers.
Account Updater Service
When it comes to improving your renewal rate, Avangate’s system is now better equipped to tackle potential recurring revenue continuity problems, even ahead of subscription expiration deadlines. The newly launched Account Updater Service supports seamless updates of card-on-file account information to minimize any potential disruption that could be caused by card changes, expirations, loss or theft to your customers’ automatic recurring payments.
By using the Avangate Account Update Service, you can benefit from:
- Minimized risk of declined transactions,
- More consistent customer retention rates,
- Decreased card declines and customer service costs, and
- Reduced processing costs.
Customer Service Trial Support
You and your customer service representatives (CSRs) now have more power and flexibility to cater to customer needs. Customer service trial support builds on an existing collection of features to streamline the purchase, renewal and upgrade processes for new subscriptions.
This feature further solidifies Avangate’s commitment to providing powerful customer service functionality, simplifying access to subscription trials to require minimal customer effort.
Enable your Indirect Channels for SaaS Revenues
Automatic Channel Renewals for Partner Sales
Avangate is helping you open up new business opportunities by banking on the relationships you’ve built with your partners. Leverage automatic channel renewals for partner sales and broaden subscription renewal options and flexibility for customers, while enabling partners to secure the revenue stream generated from the renewal of subscriptions they referred initially.
Direct renewals not only open your business to customers acquiring your products from value-added reseller (VAR) and distributor partners, but also make sure that the foundation of your partnerships remains strong, by preserving their renewal profit margins even if users choose to renew their subscriptions through your store or via Avangate. Direct renewals are tracked continuously, making sure that partners are credited for each transaction and commissioned accordingly.
Affiliate Residual Commissions
Differentiate the commission you pay affiliates for new purchases from the deal offered when the subscriptions they referred are renewed. Using this feature, you’ll be able to credit subscription renewals to affiliates, but configure a different commission for renewals than what they would receive for a new sale.
Leverage Platform-wide Enhancements
Branded Shopper Invoices
Avangate’s invoicing has been kicked up a notch, delivering a superior experience to customers. Invoices sent to customers on your behalf will reflect the visual identity of your brand. In addition to aligning invoices with your branding strategy, Avangate has introduced an overhaul to its invoice template, reorganizing information and enriching the data supplied to customers.
Enhanced Global Payments Support
Avangate has continued its investment into putting your customers center stage in terms of payment support. Updates enhance support for customers in Latin America who use Pago Fácil as their preferred payment method. Shoppers in Argentina will have an optimal experience when purchasing your product from Avangate and paying using Pago Fácil.
In addition, Avangate has intensified its focus on the U.S. market with the addition of a new local payment gateway. U.S. shoppers will enjoy better-than-ever support when purchasing via Avangate, both with their initial orders and subsequent recurring transactions made as a part of the subscription renewal process.
We are all looking to enhance customer experience, engage with clients in the context of their usage, where and how they want to interact. How do you bring commerce into the equation? How can you engage AND transact at every touchpoint and, going beyond this, be consistent across touchpoints and channels?
This is what the latest release from Avangate is about – helping software and cloud services companies unify siloed cross-touchpoint commerce experiences. Although it sounds complicated, it really is not. With more flexibility and control brought into the platform, you can take mobile to the next level, make better use of integrations via API, enhance customer support and interaction with partners to fuel extra revenue.
Transact at Every Touchpoint
Fully Branded Mobile Shopping Cart
Enhance billing flexibility with API updates
Avangate continues to invest in the evolution of our ecommerce API, providing you with a constant flow of enhancements designed to ensure that no touchpoint is unreachable. Using the Avangate API, it’s now easier than ever to extract product info based on stock keeping unit (SKU) details, retrieve subscription information, access payment data for shoppers, and resend invoices, even in multi-refund scenarios. In addition, the API supports the seamless transition of customers from the Avangate myAccount to your own shopper hubs, creating a superior experience that boosts sales.
The API enhancements also simplify other tasks, like monitoring subscriptions as they evolve through billing and contract cycles, tracking orders by source, managing multiple refunds, and even extracting complex ordering data stored by the Avangate system.
Salesforce.com Connector multi-currency and bundle support capabilities
Are you using both Salesforce.com and Avangate? Then why not use the two together? With Avangate’s Salesforce Direct Connector (SFDC), you can extract data from the Avangate system and send it into Salesforce.com automatically. The latest update to the SFDC delivers extra support to global businesses that sell in multiple currencies. Avangate handles advanced localization and more than 139 currencies, and now your international organization can take advantage of these multiple currencies for Salesforce’s opportunities, forecasts, reports, and more.
Selling your products or services in bundles? Then you’ll be happy to know that Avangate – Salesforce integrations now break down bundles and report order data for each product or service that actually reaches customers. This fine-tunes your analysis of what’s most popular with customers.
Drive Successful Interactions with the Avangate Customer Service Solution
Refund management expands to include partial refunds
Support customer loyalty by leveraging out-of-the-box assisted service functionality at your disposal with the updated Avangate platform. The latest upgrades empower customer service representatives to deliver the kind of superior support that increases user satisfaction. We’ve expanded the service resolution process with Extended Refund Management, offering you more control over resolving issues related to reimbursements. Total and multiple partial refunds can now be managed more efficiently, helping you deliver personalized service that meets customer needs.
Easy invoice management: resend invoices from the control panel
To enhance customer relationships further, Avangate produced assisted service enhancements that optimize invoice processing. On top of the automation options already available, new on-demand invoicing capabilities simplify the process of manually transmitting and re-transmitting invoices to customers so you’re working with consistent information.
User Activity Insights
The Avangate system has been enhanced with new self-service functionality, simplifying the tracking and logging of key actions performed by your cPanel users. This helps provide advanced insight into the activities of users such as customer service representatives. The new user activity reporting capabilities enable you to monitor a complex range of activities performed in the Avangate cPanel, segmented by cPanel user or action type, while enjoying data portability functionality for the info logged.
Grow Sales – Any Channel
Combine sales efforts across touchpoints with powerful, optimized distribution channels that diversify your reach and build new revenue streams.
With Customizable Partner Portals, Avangate is upgrading your channel commerce capabilities, enabling you to create branded, personalized experiences when selling to partner companies.
Even as partner relationships grow, it has never been easier to leverage the Avangate network of 37,000 affiliates. We’ve just introduced Enhanced Affiliate Newsletters that support advanced brand communication through customizable HTML messages. And to improve your relationships with affiliates, new cookie-less tracking capabilities ensure that your partners are rewarded for the sales and revenue they generate for your business.
Avangate is always ready to lend a helping hand, as illustrated by Outsourced Program Management (OPM) for Affiliates. Essentially, you’ll be able to tap Avangate experts for fully managed affiliate services, both multi-network and in the Avangate network, effortlessly building your partner base.
Express Payments Checkout Flow
Avangate has upgraded its collection of ordering flows with a new purchase process focused on streamlining payments. The new optimized payment flow minimizes billing data entry, and specifically facilitates high payment volumes through PayPal.
We recommend that you test the compatibility of existing shopping cart templates with the ‘Express payments checkout’ flow to ensure smooth purchase experiences for customers.
Sell More with Avangate Platform Enhancements
- Automated campaigns for upselling and cross-selling: Subscription commerce is just a part of what Avangate offers. A healthy consumer base can be monetized well beyond the recurring payments that come from subscription renewals, with only minimal investment. Upselling and cross-selling provide excellent opportunities to create revenue streams that not only offset any subscriber churn, but also drive profits. New automated campaigns for upselling and cross-sell ing provide additional flexibility in offering your customers appealing ways to buy more.
- Upselling with trials: Avangate’s upselling capabilities now include free trial offers for which payment details are collected. Whether used for promotional purposes, incentives, or as a spin on the traditional upsell, upselling with trials helps increase your revenue. Offer shoppers free trials of one product when they’re purchasing another, while also supporting seamless conversion to paid status at the end of the trial.
- Promotion enhancements: Speaking of incentivizing shoppers, order promotions and multi-currency discounts are also live, reflecting Avangate’s continuous commitment to providing the right tools to convert users into customers and support localization efforts.
- Direct Debit for Netherlands: To simplify payments even further, customers in the Netherlands can take advantage of a new way to pay for products. Avangate now supports Direct Debit for the Netherlands, having previously supported this payment method in Germany and Austria.
We hope you enjoyed reading about the new features in the Avangate 2013 Spring Release. Now it’s time to try them out! To get started, explore our documentation of these new ways to engage with customers and grow your sales.
For the seventh straight year, Avangate will be participating in CeBIT (March 5-9, 2013 in Hanover, Germany) the leading international digital conference, this year under the keynote theme “shareconomy.” You’re welcome to visit Avangate in Hall 6, Stand K18, throughout CeBIT 2013.
This year’s shareconomy theme focuses on “sharing knowledge, resources, and experience to create new forms of collaboration”, all possible due to the proliferation of Cloud services and increase in user trust. The theme aligns perfectly with Avangate’s focus as an agile SaaS-based service provider. Avangate offers the tools that help companies grow their revenues and reach new customers and segments in the shared economy.
At CeBIT 2013, Avangate will host a series of talks designed to communicate the value of establishing an “eCommerce Infrastructure” as the basis of a shared economy:
- Tuesday, March 5, 2013, 12:50-13:15 – Leveraging the Change in Software Distribution, Matthijs Koorn, Business Development Manager EMEA, Avangate
- Wednesday, March 6, 2013, 15:00-15:25 – Trends in SaaS & Software Distribution, Marc Kriegs, Sales Engineer, Avangate
- Friday, March 8, 2013, 12:00-12:25 – Success Factors for International Software Sales, Matthijs Koorn, Business Development Manager EMEA Avangate B.V.
In addition to these expert talks, Avangate invites you to meet us over dinner at 6:00 pm on March 6 in the eCommerce Park. You need to register to attend. The first 100 appointments get free CeBIT admission, so sign up today! We’ll also give away an iPad mini.
By participating in CeBIT 2013, Avangate hopes not only to spread the word about how its products and services can help software and cloud services vendors accelerate their sales worldwide by embracing new business and revenue models, better engage with customers and increase retention, but also hear about vendors’ needs and goals for making their products a more integrated part of a shared economy where all members of the ecosystem benefit from one another.