Rethink Commerce Blog

Avangate Insights

Avangate Acquires 2Checkout

Posted on April 3rd, 2017 by

More than 11 years ago, Avangate embarked on a journey to create a great company, a true thought leader and innovator for software companies that wanted to sell their products globally. We have had a fantastic journey, and we have helped thousands of clients grow their businesses around the world.

Today we start a new journey, one that will bring us even closer to our goal of simplifying the complexity of selling products and services worldwide. I’m very pleased to announce that Avangate has acquired 2Checkout, a global payment processor, to expand our payment model options, improve our ability to support the sale of physical goods, and to further improve our capabilities outside of our traditional strongholds in Europe and North America. […]

Avangate Launches the Growth Accelerator Suite

Posted on November 29th, 2016 by

For the Fall ’16 Release, Avangate launches the Growth Accelerator Suite, a collection of out-of-the-box tools that embed best practices designed to maximize Software and SaaS sales. Our latest features and capabilities make it easy to go beyond acquisition and optimize your digital commerce lifecycle globally, with one specific goal in mind: sustainable growth. […]

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Posted on November 29th, 2016 by

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. We’ve put together a list of best practices and scenarios so you can test whether your next promotions not only acquire new customers more efficiently, but also boost metrics like customer value and recurring revenue. […]

5 Best Practices for Growing Customer Lifetime Value with Email

Posted on November 29th, 2016 by

Increasing engagement continues to be the top focus of marketing divisions in companies of all sizes, along with boosting conversion and retention metrics. Here are five best practices for growing your customer conversion rates and customer lifetime value (CLTV) with email marketing.

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Share Your Nightmare – Halloween Contest

Posted on October 17th, 2016 by

The weather is cooling, the leaves are falling, and Halloween is fast approaching. Do you have your spooky costume and your creepy stories all ready for the big night? If not, it’s time to unlock your inner creativity and get in the Halloween spirit, because we’ve got a monster challenge for you. […]

Avangate Summer ’16 Release: Increase Recurring Revenue with Extended Pay as You Go Tools

Posted on July 28th, 2016 by

With the Summer 2016 release, Avangate unveils new functionality designed to power recurring revenue momentum, nurturing continuous customer lifetime value (CLTV) growth. Take advantage of the latest capabilities to accelerate time-to-value across the entire subscription lifecycle and fine tune your end-to-end monetization strategy.
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