Rethink Commerce Blog

Affiliates

Discount Coupons for Affiliates

Posted on March 6th, 2009 by

Recently I was doing a market research on eCommerce trends in 2009. One of the things we should expect is that customers are more cost-aware and every minor thing they get for free or with a discount is often worth more than a brand they’ve used for a certain time or even a popular and reliable brand worldwide (we’re talking, of course, about similar features of the products being compared).

Of course, discount coupons are not a new technique for affiliate marketers, but in the near future we could easily foresee an abundance of promotions, discounts – let’s call them “deals”. […]

Being a good Affiliate Manager

Posted on November 3rd, 2008 by

This morning I’ve got an interesting email in my inbox, apparently from someone that has read one of my articles (so after all someone is reading what I write). I think it was one of these: 6 Tips for Affiliate Managers or Affiliate Merchants Mistakes. I’m going to copy paste the email below because it’s actually raising some good questions: […]

Affiliates, Resellers, Vendors – Who Gets the Customer?

Posted on October 16th, 2008 by

How can one get a channel distribution as conflict free as possible, that generates both online and offline software sales and in the end it makes everybody involved happy – resellers, distributors, affiliates and vendors?

First of all, in case you are wondering why am I writing about selling software offline on an eCommerce provider blog, well, it’s because unlike other providers,  we also have ARMS (Avangate Reseller Management System) – a standalone Partner Relationship Manager system. […]

How to Affiliate Efficiently

Posted on October 10th, 2008 by

At any time, but especially during recession periods, a software vendor needs the most cost-effective tools that can bring him extra revenue or at least keep the sales volumes constant. He needs to have a good exposure of his brand and his product(s) on the Internet.

Affiliate marketing is one of the ways to go in the software business. The costs for doing such a campaign are low and the results can make the difference. […]