Rethink Commerce Blog

Affiliates

Avangate Control Panel for Affiliates v 4.0

Posted on March 3rd, 2010 by

Are you already a member of the Avangate Affiliate Network? Then consider this post as “What’s New” type information. If you aren’t convinced yet, I hope you will become an affiliate after reading this post. :)

The beginning of this long awaited spring of 2010 came with a an important update to our Affiliate system – the new version of the management interface for affiliates. Its aim is to maximize the revenue generating opportunities both for affiliates and software vendors. […]

What Does it Take to Sell Through Affiliates?

Posted on July 30th, 2009 by

Part Two – PAD Files

This is the second part of a series of blog posts about making the affiliate sales channel bring revenue to software vendors. In the first post I focused on the importance of the affiliates information page and how it helps you recruit affiliates. In this post, I will talk about another important component of the affiliate sales channel optimization process: PAD Files. […]

Affiliate Marketing Tips from Geno Prussakov

Posted on July 6th, 2009 by

Geno Prussakov Founder of AM Navigator LLC

I recently had the pleasure to interview Geno Prussakov, one of the most important voices in affiliate marketing, founder at AM Navigator LLC. He has been involved in affiliate marketing for over 6 years now, currently helping online businesses succeed with this marketing channel by consulting, speaking and writing on the topic.

Here’s one of the things I like – Geno’s opinion on the issue of affiliate marketing not working: […]

What Does it Take to Sell through Affiliates? Part One – Affiliates Info Page

Posted on June 24th, 2009 by

Lots of software vendors ask themselves this question and, unfortunately, I’ve seen cases when the conclusion they reach is that “affiliate marketing doesn’t work” or as Joel Spolsky says, in his case, it’s “ a big waste of time“.

Both for these vendors and for the ones that think their affiliate sales channel could be improved and seeing the positive feedback I got from our software publishers regarding the issue of vendor involvement to motivate affiliates, I’m starting a series of posts with a more hands-on approach. I hope you will find them useful.

Affiliates Info Page

The first thing I’m going to talk about is what you can do in order to help potential affiliates find you and join your affiliate program, thus maximizing the chances to sell more using this channel. […]

7 Tips for a Successful Affiliate Sales Channel

Posted on June 19th, 2009 by

Affiliates Sales Channel Tips

I finally got some time to study in detail the new AffStat Report 2009. It offers a comprehensive overview of the affiliate business and, from my point of view, it’s something every affiliate manager should read.

Starting from the affiliate responses, I put together a list of tips for the vendors that want to use the affiliate sales channel at its upper capacity. Having also put my experience so far in this list, it’s especially aimed at software affiliate managers; however, the principles can be used for other verticals too. […]

Vendor involvement – key element in motivating affiliates

Posted on May 27th, 2009 by

What do affiliates mainly need? I think you’ll agree with me that this is a question with many possible responses. But, as you will see, there’s one thing it really matters to affiliates and that is the involvement of the software vendors.

In April 2009 we did our annual Avangate Affiliate Survey and we got interesting feedback from our affiliates. Here are the main conclusions that stand out from the survey from the publishers’ point of view:

  • The affiliates think that more discount coupons from the software vendors would help them sell more;
  • They find it rather difficult to cope with the fact that some of the software vendors aren’t more helpful – offering unattractive affiliate commissions, lack of marketing materials, no commissioning schemes to stimulate competition.

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