Rethink Commerce Blog

Interested in the software market in China?

Posted on December 2nd, 2009 by

Want to sell software in China?

I bet you do. It’s a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admittedly, there is a software piracy issue that shadows the country, still it’s a huge market and provides sales opportunities, especially in the B2B area.

A good enough reason for Avangate to partner with AliPay, China’s leading online payment service and part of giant Alibaba Group, so Avangate vendors can accept Alipay for China domestic payments in Chinese Renminbi (RMB or CNY).

How will this help software vendors?

Chinese customers can now purchase software from Avangate vendors and pay online in RMB with their Alipay account directly. Easy peezy.

Some convincing figures for Alipay?

  • 200-million-plus customer base
  • daily transaction volume exceeding RMB700 million (EUR69 million)
  • an average of 4 million transactions (a day!)

So now you can have a more focused market approach and position your company better to serve the growing software market in China. [FYI, Avangate already provides a localized ordering system and customer support area in Chinese].

The Avangate-Alipay partnership will be officially launched in China at the Avangate Global Software Selling Conference, on December 5th, 2009 at The Park Plaza Beijing Science Park. You can still register if you want to come along.

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Delia Ene

Communications & AR Senior Manager

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