Rethink Commerce Blog

Avangate Affiliate Network Benchmarks H1 2017

Posted on December 21st, 2017 by

Here’s a summary of our affiliate network’s activity for the first half of 2017.

Our main target audience is still the USA, where the majority of our clients, vendors and shoppers are based. Germany, the UK and France follow closely in second, third and fourth places, while the Netherlands make a big leap forward into the fifth spot.

The most sought-after product categories for affiliates to promote are Security & Utilities, followed by Audio & Video. Recently, many new merchants specializing in Multimedia & Design and Internet Tools have launched their programs in our network, making these niches the fastest-growing.

We are glad to see that our main traffic drivers are our content-oriented affiliate partners, proving a strong focus on quality. Our clients also use social media, offer discount coupons or leverage the email marketing pool in order to expand their business.

In short, our typical affiliates for the first half of 2017 could be described as having reviews websites where they promote Security and Antivirus titles as well as Audio & Video and Multimedia tools. Most affiliates reside in the USA, which is also their main target market.

affiliates benchmark 2017

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