Rethink Commerce Blog

About Shannon Macleod

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Best Practices for Increasing Trial Conversion Rates

Posted on May 21st, 2015 by

Offering free downloads or trial subscriptions is a proven strategy to acquire new customers. They get to try your product before they commit, and you get a qualified lead that you now must convert. The increased popularity of free trials as a marketing tool and the preponderance of free apps means that the free trial space is more competitive than ever. […]

4 Strategies To Increase Your Trial-Subscription Conversion

Posted on May 4th, 2015 by

The powerful allure of the free trial has made it the cornerstone of practically every digital goods vendors acquisition strategy. And for good reason. Trials give buyers an unmediated view of your product or service and allow them to evaluate the features and benefits on their own merits. If your goods have value, and you’ve done a good job of demonstrating that, then, in theory, the trial should always lead to a paid activation. The reality, however, is something more complicated. In fact, the average trial user only converts to a paying customer 15 to 20 percent of the time. And because, on average, only two percent of visitors become trial users, one can reasonably expect only 0.3 percent of visitors to actually become paying customers. […]

Convert Around the World with 6 Simple Localization Tips

Posted on April 23rd, 2015 by

Digital commerce is becoming increasingly global. Nearly half (44 percent) of digital commerce sales on the Avangate platform are coming from outside of the United States. But, selling globally means acting locally.  And as companies quickly discover, a one-size-fits-all-approach won’t cut it once you cross the border. […]

Enter the Conversion Contest and Win an Apple Watch!

Posted on April 8th, 2015 by

Did you know that April 9th is International CRO Day? Yes, this is real, and we’re joining conversion rate optimizers around the world to celebrate. Check out the list of CRO webinars and be inspired to start a new optimization program or take yours to the next level.

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What I Learnt at ConversionXL Conference 2015

Posted on April 2nd, 2015 by

I recently attended the first ConversionXL conference, held near Austin, Texas, right before SXSW. Organized by Peep Laja and company from Markitekt, the ConversionXL event brought together about 300 digital marketers  from various industries to talk about everything related to conversion rate optimization. […]

Split Test Like it Matters: Tips to Drive Revenues with CRO

Posted on February 23rd, 2015 by

Let’s examine how a scientific approach to split testing increased conversion rate by nearly 7% for one company, producing $650,000 incremental revenue per year.

While the concept of testing may seem easy, we all know that it takes a lot of preparation and strategy to create a test that produces valid results you can rely on to increase your revenue. We’ve gathered some tips to help you produce valid test results every time. […]