Rethink Commerce Blog

About Samantha Hird

 Content Manager Samantha Hird is the content manager at Ve Interactive, a global advertising technology and eCommerce conversion company, where she's responsible for Ve's content strategy and developing integrated marketing campaigns. Her wide-ranging marketing background includes more than four years' experience in digital communications, public relations and event planning. She holds a bachelor's degree in public relations from Winona State University.

Check out her latest articles

Cart Abandonment: A Three-Pronged Approach to Recapturing Revenue

Posted on November 22nd, 2016 by

Within a very short time, online marketing has grown beyond its niche status to where it now commands a full quarter of the world’s total ad spend. And the big numbers aren’t just limited to advertising. In 2014, companies spent $121B (US) globally to drive buyers through their ecommerce sites and purchase funnels. With the increased budgets, though, come greater expectations. And while businesses received approximately $2.5 trillion (US) in combined B2B and B2C online revenue, they also left more than $4 trillion on the table, or, to be exact, in the shopping cart. […]

How to Acquire Customers that Convert

Posted on March 7th, 2016 by

This month, we’re partnering with Avangate for a webinar on optimizations to the customer journey, from impression to conversion. Software, SaaS and online service companies have their own set of unique challenges when driving users to convert. […]