Rethink Commerce Blog

About Roxana Patrichi

 Web Account Manager I'm a fresher in the Avangate team and I got here when deciding to mix my personal interest in internet marketing with the business of online selling software. As a member of the web marketing team at Avangate, I am mainly involved in usability audits for clients' websites and content editing.

With a diploma in Communication and Public Relations, my professional background concerns Romanian online stores as well as the social and cultural non profit sector. I have a strong interest in making websites more user-friendly, thus helping businesses sell more and making the internet a better place in the same time :).

Please don't hesitate to stumble me, add me to your mixx or add me as a contact:

  1. stumbleupon My Stumbleupon
  2. mixx My Mixx
  3. linkedin My Linkedin profile

Check out her latest articles

We Wish You a Happy and Prosperous 2011!

Posted on December 24th, 2010 by

I hope your office/home/coffee place is also filled with a pleasant pine and freshly peeled oranges scent and you feel the slowing rhythm of everybody and everything around you.
We are also enjoying this time of the year and are spending most of our time on summing up and drawing conclusions for 2010 and deciding on our future actions for 2011. Of course, I want to share with you here some of the milestones of Avangate in 2010 :). […]

Shareware: Mission Complete

Posted on June 18th, 2010 by

Back in 1987, a group of independent software professionals created the Association of Shareware Professionals (ASP), with the mission of promoting the shareware marketing model and achieve a standard in the shareware industry that everybody could rely on.

Looking back at what they did, it’s obvious that they fully accomplished their mission: the “try before you buy” model is standard marketing for software.  The term “shareware” is free to use by everybody because of their efforts to protect it against trademark registration (just like SEO is free for all because of Rhea of Outspoken). The early American laws affecting software vendors have taken into consideration their say about it and correctly represented shareware vendors. […]

Ada Lovelace Day – Interview with Movavi’s Natalie Khudyakova

Posted on March 24th, 2010 by

Today the world celebrates Ada Lovelace Day (ALD), an international day of blogging to draw attention to women excelling in technology. Ada Lovelace is often referred to as the worlds’ first programmer, as she wrote a series of instructions for Charles Babbage’s proposed mechanical computer that would calculate Bernoulli numbers back in 1843.

The fact that the inventor happened to be a woman doesn’t necessarily make me feel prouder that I’m a woman, but I admit it’s a an argument I would probably bring on the table in a gender debate. On the other hand, I do find ALD to be a great opportunity to think about other wonderful women that I follow, admire and respect in the worlds of online marketing & software business. […]

What about when we’re not selling software online?

Posted on February 16th, 2010 by


If you ever wondered what our team does when it leaves the office and hangs out together for a weekend, well… I have some information for you in this post:). However, I don’t want to just give this away for free, so let’s play a game:

I’ll only show you the pictures from the team-building we’ve been to in the beginning of this month (from our Extravaganza Party) and you must name the persons behind the characters, if you recognize them. Comment with at least 3 correct answers and receive the “Avangate Spring Buddy” title :)

[…]

Avangate in 2009 – Happy New Year!

Posted on December 30th, 2009 by

Here we are, in the end of 2009, patiently waiting for the New Year party and thinking about 2009, about the good and the bad and the next year :). We are all proud to have been able to enrich our software selling platforms with plenty of features, basically meant to help more vendors reach more clients.

And we were very happy to be rated as top eCommerce provider by our clients, in the survey made by Andy Brice.

We are particularly happy with the progress made with the Avangate shopping cart’s conversion rates. Using advanced analytics applications such as Omniture and extensive A/B testing, we obtained control over every tiny detail of the shopping cart – and this flexibility translated into higher conversion rates. […]

150+ Negative Keywords for Software Selling AdWords Campaigns

Posted on September 24th, 2009 by

Selling software over the Internet with Google AdWords has a lot of traps that we should learn to avoid as good as possible, so that our ads reach more targeted prospects every day. One of the trickiest aspects we should be in control of is the use of negative keywords, because they are the toughest candidate for wasting our money and for getting on the nerves of Google users, as it was eloquently explained by Linda Bustos on Get Elastic blog.

Negative keywords in your AdWords keyword list are those for which your ads will not show in search queries containing them.  You can get the general information about negative keywords directly from the AdWords blog.

When you’re trying to sell software through PPC campaigns, your goal is to obtain qualified leads to your software selling business, not to get as much and as untargeted traffic as possible. And that’s when negative keywords come in. Or out, actually:). […]