Rethink Commerce Blog

About Raj Badarinath

 VP, WW Product Marketing and Alliances

Check out his latest articles

Boost Your SaaS Renewals With These Three Pricing Strategies

Posted on April 5th, 2016 by

Customer satisfaction drives renewal rates—most every SaaS company is aware of this fact. However, customer satisfaction is an objective measure that can mean different things to different people. Some customers are satisfied when prices are low, others are satisfied when features reflect their needs, and still others are satisfied when they receive a great deal of support. […]

8 Ways to Maximize User Adoption

Posted on April 4th, 2016 by

There’s no question about it: Change is hard. This poses a unique challenge to online companies trying to market their products to businesses that may be resistant to new workflows and an ever-proliferating number of dashboards. Decision makers know that while enterprise software holds the potential to increase revenue and growth, poor implementation of new systems decreases employee productivity. Enterprise software is a good investment only if employees use the software, and when they adopt it in the way designers and developers intended. […]

Ways to Increase Your SaaS Renewal Rate

Posted on March 22nd, 2016 by

The fortunes of your SaaS business are inextricably tied to customer renewal rates. If you can increase renewal rates and add new customers or revenue streams, you’re more than likely to continue to grow and have success with your business. It’s a pretty simple formula in theory, but much harder to pull off in practice. The reasons why are many. Is your product priced too high? Is your customer service lacking? Are there issues with your product? It can be tough to pinpoint why your customers are bailing if you don’t know where to look, and if you don’t know what’s broken, you can’t fix it. […]

How to Implement a Winning SaaS Renewal Strategy

Posted on March 17th, 2016 by

You’ve heard the speech about renewals over and over. No one needs to tell you that a successful renewal strategy is critical to the growth of a SaaS company. Or that it costs five times more to recruit a new customer than to retain an existing one. However, research shows that many companies are still not giving renewals the focus they deserve. That’s a shame, because implementing a winning SaaS renewal strategy really comes down to acknowledging just two facts about why you are losing customers. […]

Make Things Easier with Marketing Automation for SaaS Business

Posted on March 15th, 2016 by

The importance of marketing automation is well understood by SaaS companies — to a certain extent, every SaaS business is a provider of automation itself. The modern age runs on the power of automated systems, and marketing is no different. Marketing is best managed as a system, and like any system, its constituent parts must work together smoothly to ensure the successful functioning of the whole. […]

3 Reasons You Need to Think Globally to Stay Competitive as a SaaS Provider

Posted on March 11th, 2016 by

When first launching a SaaS business, it makes sense to start small and make sure your solution really works before rolling it out on a larger scale. One easy place to start is with a local audience, where you have connections and a deeper knowledge of the needs of the market. However, if you focus on a narrow audience for too long, you may be missing a significant opportunity. The unique nature of SaaS gives you the ability to reach beyond your geographic area, and even go beyond your native country to wherever software customers take you. Expanding your thinking–and market–across national borders is not just advantageous; in the competitive, global SaaS industry, it’s absolutely necessary . […]