Rethink Commerce Blog

About Monica Sturza

Check out her latest articles

Top 9 Metrics for Measuring Your Affiliate Program

Posted on September 7th, 2016 by

Let’s say you just launched your affiliate program, either in-house or with affiliate networks. There are a few key metrics you should keep in mind when measuring your program’s success. The affiliate performance that you see right away is typically linked to your overall brand performance. If your brand name is very popular or your sales volumes are high, your program’s impact will probably be proportional. However, the affiliate channel is by far the most convenient way to expand your business and increase your revenue with minimal investment.

To keep affiliate sales going based on more than your initial brand value, pay attention to these key metrics. […]

AffStat Survey 2016 is Now Open!

Posted on August 25th, 2016 by

If you work in this business, now is the perfect time to make your voice heard: share your thoughts in the most comprehensive survey on the affiliate landscape: the AffStat Survey. For the last thirteen years, the information contained in the report has mirrored this ever-changing industry, unveiling many trends, hot points and concerns that are crucial for any affiliate business. […]

Meet Us at the Affiliate Summit East 2016

Posted on July 28th, 2016 by

The most popular affiliate event of the year is fast approaching and we’re preparing to head to New York once again for Affiliate Summit East 2016! If you want to meet up with us and discuss business over a special treat, just send a message to our Sr. Affiliate Recruiter, Teodora Dobjanschi, at teodora.dobjanschi@avangate.com. We’ll be at the event from July 31 to August 2, at the New York Marriott Marquis Hotel, and we really hope to see you in the Big Apple.
[…]

Vote for us to receive the Publishers’ Choice Award at the European Performance Marketing Awards 2016!

Posted on May 13th, 2016 by

We’re thrilled to have gained more recognition for our contributions in the affiliate marketing landscape: we’ve been nominated for the prestigious European Performance Marketing Awards 2016 (EPMA16), which will be announced in Amsterdam, Netherlands, from July 4-5, 2016. We would greatly appreciate if you could take two minutes of your time to confirm your successful partnership with us by voting for us before June 6th: […]

Affiliate Best Practices: 5 Easy Ways To Boost Your Sales During Spring

Posted on March 18th, 2016 by

The first months of the new year are always the hardest, sales-wise, for any marketer. There’s a general tendency for people to stay in and spend less. However, as spring and the warmer weather approaches, people start to emerge from their hibernation with a willingness to spend more.  With the cash starting to flow more freely it’s easy to be satisfied with the average take. But why settle?

This spring, we’ll help you sell even more with these easy but often overlooked ways to accelerate your revenue during the big selling season. […]

Affiliate Best Practices: Managing Your Email Account

Posted on February 15th, 2016 by

Email marketing isn’t going anywhere, and, in 2016, it will remain one of the leading digital marketing channels . Over one-third of the worldwide population will be using email by the end of 2019, according to Radicati’s Email Statistics Report 2015-2019. Almost everyone I know has at least three email accounts: one “spam address” that they’re using whenever and give it to commercial agents just so they can enter contests and such, one for keeping in touch with friends and companies/publications they are really interested in, and one business email address. The last two ones are obviously the most frequently used ones. […]