Rethink Commerce Blog

About Monica Sturza

Check out her latest articles

Affiliate Interview: YieldKit, Claim Your Affiliate Marketing Kingdom Winner

Posted on August 7th, 2018 by

Get affiliate marketing insights from one of our Claim Your Affiliate Kingdom winners, YieldKit. Susana, Head of Advertiser Development, has been kind enough to answer our questions. […]

Movavi Masters of Affiliate Management Interview

Posted on July 11th, 2018 by

One of the main players in the multimedia software industry is our longtime partner Movavi, so we’re proud to say they topped our Masters of Affiliate Management contest by consistently improving their affiliate program with us. Alyona Dmitrieva, Senior Marketing Specialist at Movavi, has gladly agreed to answer our questions. […]

Bitdefender Masters of Affiliate Management Interview

Posted on June 20th, 2018 by

We’re proud to say that Bitdefender is one of our biggest – and best-selling – partners, and that’s why they are one of the winners of our Masters of Affiliate Management contest, a competition we held for our vendors from November 2, 2017, to January 31, 2018. […]

Avangate Affiliate Network 2017 Benchmarks Infographic

Posted on May 21st, 2018 by

Here’s a wrap up of our activity in 2017.

The USA remained the leader in software sales throughout the second half of 2017, while France surpassed Germany, Canada moved in front of the Netherlands and Australia swapped places with Japan, all compared with H1 2017 numbers. […]

Avangate Affiliate Network Benchmarks H1 2017

Posted on December 21st, 2017 by

Here’s a summary of our affiliate network’s activity for the first half of 2017.

Our main target audience is still the USA, where the majority of our clients, vendors and shoppers are based. Germany, the UK and France follow closely in second, third and fourth places, while the Netherlands make a big leap forward into the fifth spot. […]

5 Tips To Manage Your Long-Tail Affiliates

Posted on November 17th, 2017 by

It’s likely that only 10-20% of your affiliate pool drives most of your sales. Whether you call them top affiliates or trusted business partners, it’s normal to look at your affiliate program success largely through the lens of your most effective partnerships. However, don’t underestimate the rest of your affiliates. […]