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HMA! Interview: How to Leverage the Affiliate Channel & Grow the Business

Pavel Pudakov is Affiliate and Performance Marketing Manager at Avast, in charge with the HMA! Brand.

We recently had the pleasure to chat with Pavel on the topic of affiliate marketing. With more than 10 years’ experience in digital marketing, and a great business and analytical thinker, Pavel was a pleasure to speak to!

Affiliate Interview: YieldKit, Claim Your Affiliate Marketing Kingdom Winner

Get affiliate marketing insights from one of our Claim Your Affiliate Kingdom winners, YieldKit. Susana, Head of Advertiser Development, has been kind enough to answer our questions.

Movavi Masters of Affiliate Management Interview

One of the main players in the multimedia software industry is our longtime partner Movavi, so we’re proud to say they topped our Masters of Affiliate Management contest by consistently improving their affiliate program with us. Alyona Dmitrieva, Senior Marketing Specialist at Movavi, has gladly agreed to answer our questions.

Bitdefender Masters of Affiliate Management Interview

We’re proud to say that Bitdefender is one of our biggest – and best-selling – partners, and that’s why they are one of the winners of our Masters of Affiliate Management contest, a competition we held for our vendors from November 2, 2017, to January 31, 2018.

Avangate Affiliate Network 2017 Benchmarks Infographic

Here’s a wrap up of our activity in 2017.

The USA remained the leader in software sales throughout the second half of 2017, while France surpassed Germany, Canada moved in front of the Netherlands and Australia swapped places with Japan, all compared with H1 2017 numbers.

Avangate Affiliate Network Benchmarks H1 2017

Here’s a summary of our affiliate network’s activity for the first half of 2017.

Our main target audience is still the USA, where the majority of our clients, vendors and shoppers are based. Germany, the UK and France follow closely in second, third and fourth places, while the Netherlands make a big leap forward into the fifth spot.

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