Rethink Commerce Blog

About Mike Ni

 CMO/SVP, Marketing and Products Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael’s business experience spans across software, telecommunications, consumer packaged goods and digital media.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.

Check out his latest articles

Why Are Big Companies Like Yahoo Hungry For Commerce Startups Like Lexity?

Posted on August 19th, 2013 by

I had a recent conversation on all the recent M&A activity around this increasingly interesting thing, “Commerce.”  The conversation was a familiar one – with most companies I speak with thinking that commerce is a “done” technology, the question at hand was what is going on with Yahoo’s recent acquisition of commerce company, Lexity.  One thing that we agreed upon during our conversation – Lexity’s acquisition illustrates the rapidly growing need across B2C and B2B companies to leverage the wealth of available customer data (commerce, social, loyalty, etc.), engage via compelling online / self-service experiences, and ultimately turn engagement into commerce-driven revenue. […]

Give Your Sales A Fresh Boost – Transact at Every Touchpoint with the Avangate ‘13 Spring Release

Posted on April 12th, 2013 by

We are all looking to enhance customer experience, engage with clients in the context of their usage, where and how they want to interact. How do you bring commerce into the equation? How can you engage AND transact at every touchpoint and, going beyond this, be consistent across touchpoints and channels? […]

Commerce Your Way Into Your Customers’ Hearts

Posted on February 14th, 2013 by

No, we’re not trying to jump the Valentine’s Day bandwagon and slap a heart atop talk about software and SaaS – although we do love the space and our role in it.  What we did want to share was something we see across ISVs worldwide as they work to gain “customer’s love” … that immeasurable goal so often the driver behind the more standard metrics of customer satisfaction, customer traction, and growth … and ultimately revenue. […]

Enabling Customer-Centric Commerce Strategies with the Avangate 2012 Fall Release

Posted on November 16th, 2012 by

This fall, Avangate has extended its collection of business process tools with new agile, customer-centric commerce solutions designed to provide better customer relationship insight, enhance the way you retain and service your customer base, as well as enable you to monetize every touchpoint.

Along with deep SaaS and subscription business support, the Fall Release continues to build the commerce capabilities that all our clients, from small businesses to Fortune 500 companies, need to accelerate their global sales, as they adapt their systems to the growing customer expectations for service and pay-as-you-go pricing. […]

Business of Software: What Heads of Sales and Marketing Need to Think About To Grow? … Hint: Keep Your Channels Close

Posted on March 23rd, 2012 by

Knee-Jerk Reaction: Online Commerce Leads to Software Channel Disintermediation

The popular press has been filled with articles about the ongoing disintermediation of channels coupled with the rise of direct vendor to end-consumer relationships. Examples of disintermediation abound across industries — Dell’s direct to consumers and businesses model, in-store video rental disrupted by Netflix’s home video distribution, Politico.com as an example of the break-up of traditional newspapers and how news is consumed by readers, the rapid rise of Apple’s AppStore, and not to mention the near disappearance of software retail (when is the last time you saw an Egghead Software retail store in the US?). […]