1. Self-Service moves everywhere
The self-service channel is fast emerging as an easy, affordable way to gain customers and an asset that no company can ignore.
As new technology and resources emerge, companies stuck in outdated customer acquisition processes are leaving money on the table. Research shows that 60% of tech research is done online– before a prospect ever contacts a company to enter the sales process. Further, Avangate’s internal research reveals suggests almost 40% of all the leads a software firm does generate will never become ready to engage with the direct sales team. Clearly, companies are spending a lot of time and money to attract prospects that never turn into customers. […]