Rethink Commerce Blog

About Mike Ni

 CMO/SVP, Marketing and Products Michael Ni brings over 20 years of experience as a marketing and product executive in bringing successful innovation-driven businesses to market - from start-up to fortune 500 companies.

Michael’s business experience spans across software, telecommunications, consumer packaged goods and digital media.

Michael received an MBA from Harvard Business School, an MS from Stanford University and a BS in Mechanical Engineering/Robotics from Massachusetts Institute of Technology.

Check out his latest articles

Day With 60 Software CEOs … It’s Still All About Growth

Posted on September 29th, 2014 by

I recently had the pleasure of spending a day with 60 Software and Online Services CEOs as part of SIIA’s Deciphering the CEO event. The day was filled with peer / panel discussions, each with valuable points, but I thought I would share a couple thoughts that rose above the rest as common themes. […]

Strategic Customer Lifecycle Management, Smarter Payments and Conversions with the 2014 Avangate Summer Release

Posted on June 17th, 2014 by

Empower Your Teams with Smarter Retention and Conversion Tools

In this summer release, Avangate is rolling out powerful customer-facing and under-the-hood updates to drive your customer retention and strategic global reach efforts. Start taking advantage of:

  • Incisive new insights into recurring payments and recovery tools performance
  • Intelligent retention tools and actionable data on opportunities to decrease churn rates and better manage the customer lifecycle
  • Customer-centric conversion mechanisms and services
  • Scalability optimizations from acquisition through delivery, retention, and renewals, as well as advanced tools for up-selling and cross-selling […]

The New Services Economy – Remaking Industries As Value Shifts From Products To Services

Posted on June 10th, 2014 by

Disrupting An Industry Near You … Or Maybe Already Remaking The Winners and Losers of Your Business

You see the signs around you every day … whether it is listening to your Internet radio, virtually hailing your Uber limo ride, finding and paying a flat-fee for legal document creation instead of by the hour… we are surrounded by Services. They have become so pervasive, we don’t even think of them as we use them. Services are being productized and are now more accessible and easy to consume. […]

Upgrade Global Payments, Recurring Plans, Conversion Rates and Availability with the 2014 Avangate Spring Release

Posted on April 29th, 2014 by

The 2014 Avangate Spring Release delivers on our continued commitment to simplify the complex world-wide payment ecosystem, create efficient conversion optimization tools, support your diversified channel strategies and fuel global scalability and availability for your commercial infrastructure. […]

Predictions on the Future of Commerce in 2014

Posted on December 23rd, 2013 by

1. Self-Service moves everywhere

The self-service channel is fast emerging as an easy, affordable way to gain customers and an asset that no company can ignore.

As new technology and resources emerge, companies stuck in outdated customer acquisition processes are leaving money on the table. Research shows that 60% of tech research is done online– before a prospect ever contacts a company to enter the sales process. Further, Avangate’s internal research reveals suggests almost 40% of all the leads a software firm does generate will never become ready to engage with the direct sales team. Clearly, companies are spending a lot of time and money to attract prospects that never turn into customers. […]

Diversify Recurring Revenue Opportunities with the 2013 Avangate Winter Release

Posted on December 5th, 2013 by

Multiply your recurring revenue opportunities with the latest collection of features in Avangate’s 2013 winter release. Take the digitization of your customer centric experiences to the next level, embrace the proliferation of touchpoints and diversify your reach across channels. We’re continuing our investment into enhancing configurability and control, providing deeper alignment with your systems and accelerating time to market. […]