Marketers may be confused about the difference between email marketing and marketing automation. It’s easy to think you have all your email marketing bases covered if you’ve scheduled a newsletter to go out every month or so. The leads should start to roll in as soon as that’s in place, right? But an email newsletter, along with other email marketing efforts, can be much more effective when tied into a marketing automation system that nurtures customers according to their needs, rather than your marketing schedule.
In this post, we explore a few features of marketing automation platforms and reveal how they go beyond simple email marketing to serve customer needs and enable your success. […]