Rethink Commerce Blog

About Marius Oiaga

 Technical Writer

Check out his latest articles

How to Maximize ESD Revenue with Effective Cross-Selling

Posted on April 24th, 2015 by

In its relatively short existence, the SaaS model has obviously gotten many things right. One thing in particular has been its relentless focus on the customer relationship. What other businesses, like ESD vendors, can take from this is that while, yes, products and services are important, the real money is in increasing the value of the customer over her lifecycle. While there are many strategies to increase customer lifetime value, one of the most effective and relevant for ESD vendors is the cross-sell.  […]

How to Effectively Cross-Sell With Bundled Pricing

Posted on April 24th, 2015 by

As the SaaS model matures, customer lifetime value has come to the forefront as a key indicator for sustained success. Coming to the surface as well are a number of tools businesses can use to increase customer value over their lifetime. One of the most effective of those is the cross-sell, which is a subset of the expansion revenue strategy we’ve covered elsewhere. […]

Keep Calm and Retain On

Posted on November 19th, 2014 by

Like the original British WWII propaganda poster – Keep Calm and Carry On – inspired the British troops to keep on fighting, a similar inspirational message could be applied to SaaS and Online services companies around the world, but with a slight twist.
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Be an eCommerce Star in the Brazil Market with these 5 Payment Best Practices – Part 2

Posted on April 29th, 2014 by

The best strategy for eCommerce success, in what has become the world’s sixth largest economy, is to know the rules of the local online market well – or risk being sidelined. The Brazilian online market is in a league of its own, with very particular legislation and taxation impacting cross-border purchases, capable of posing difficulties to international companies. […]

Top Ten Ways to Improve Mobile Shopping Cart Conversions

Posted on December 20th, 2012 by

Smaller, mobile screens are increasingly indispensable tools used to perform day-to-day activities, changing mundane tasks like no other computing paradigm before them. The frenetic, consumer-driven explosion of mobile device and the new breed of always-connected users are changing commerce, from local brick and mortar outlets to cloud-powered online stores serving a global audience. It’s only natural—and even necessary—to optimize the shopping cart for scenarios involving mobile devices, especially considering industry growth trends. […]

Using APIs to Support Everywhere eCommerce Across Customer Touchpoints

Posted on November 6th, 2012 by

APIs should be on any eCommerce company’s short list of strategies for improving the bottom line, particularly when working to monetize the impact of disruptive technologies such as mobile and cloud. By exposing and providing access to the many inter-connected processes involved in eCommerce transactions, Application Programming Interfaces can give your business an edge when adapting to emerging technologies and services as well as constantly evolving consumer preferences and behavior. […]