Rethink Commerce Blog

About Jessica Griffin

 Jessica Griffin brings several years of marketing and product development experience to her role in Business Development. She is on the front lines of communication with company owners, CEOs, CFOs, COOs and marketing directors who want to learn more about how affiliate program management can help them grow their affiliate channel to meet and exceed goals.

Check out her latest articles

The Anatomy of an Affiliate Program

Posted on November 15th, 2016 by

An affiliate program is one marketing channel in a larger online marketing strategy. If an affiliate strategy is executed properly, the affiliate channel can become a viable new customer acquisition channel for a software merchant. In addition, affiliate partnerships will enhance your brand, drive awareness and increase overall sales for the merchant.

Here is what we believe to be the anatomy of a successful affiliate program. […]

Partner Blogpost: Running a Successful Affiliate Program

Posted on January 20th, 2016 by

Affiliate marketing has been around for close to 20 years and is a well-established channel for driving new sales to a merchant’s site. But with advances in technology, consumer habits have changed and the affiliate industry has shifted with them . Today, different platforms and categories of affiliates have emerged that speak to specific verticals better than others. […]