Rethink Commerce Blog

About Diana Miuta

 Web Analyst

Diana loves to combine her engineering background with the passion for ecommerce in software and online services industries. She is working in Avangate as a Web Analyst leveraging Adobe Digital Analytics and Google Analytics data to grow revenue on Avangate top clients and bringing added value on the shopping experience for the platform’s new incorporated features.

She studied Mechatronics & Robotics and is a certified web analyst. But besides being completely passionate about mathematics and numbers, Diana loves to travel and collects stetsons.

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Check out her latest articles

Why And How You Should Be Testing Your Trial Sign-Up Forms

Posted on May 8th, 2015 by

Marketers everywhere are under increasing pressure to prove and improve the value of their programs. As a result, testing and analysis have become core components of the online marketing toolkit. While the value of testing is undisputed, the overwhelming number of things that can be tested can cause SaaS marketers to overlook the most important elements, such as the trial sign-up form. […]

Create A Landing Page That Converts

Posted on April 28th, 2015 by

As a digital business, you’re likely spending significant sums to drive traffic to your site. As a result, you understand the importance of creating impactful landing pages that convert. But there’s a lot of advice out there about how to effectively design a landing page to maximize conversions. And not all of it is good. […]

Why the Conversion Rate Isn’t Always Enough

Posted on October 24th, 2014 by

If you were to choose one metric to define your performance against your primary objective, which one would it be? Many people regard the conversion rate as the most fundamental metric for evaluating eCommerce efforts. But is it really enough on its own? […]

Challenges Transitioning to Universal Analytics

Posted on April 30th, 2014 by

Ever since Universal Analytics was announced back in 2012, questions filled the minds of web analysts all around the world. Recently, Universal Analytics rolled out of Beta – it’s set and ready to go – the question is, are you?

Until now you could allow yourself the luxury of second thoughts in regards to implementing and utilizing Universal Analytics (on that note, here is a great piece of advice), not so much anymore. […]